Offering personalised customer experiences is a common objective for many, if not most, of the businesses we work with. However, getting there can often be quite complex.
We wanted to create a tool that helps you make personalisation a reality. And so the Personalisation Opportunity Canvas was born. For this newsletter, we interviewed Juuli Kiiskinen, the mastermind behind the template. Read her insights and grab your free copy of the template today!
Helmi Korhonen
Behind the canvas with Juuli Kiiskinen
Juuli, what was the inspiration for this canvas?
Juuli: Personalisation is a complex intersection of data, customer experience, business goals, and test-driven culture. Each is huge on their own, let alone when they all need to work together. So, we wanted to create a tool that helps people wrap their heads around the subject.
What is the Personalisation Opportunity Canvas all about?
Juuli: It's about approaching personalisation one thought at a time. Just like in software development or your personal life, when something feels too big to handle, you need to slice it into smaller pieces, and you can act on them.
What has the reception been from the pilot users?
Juuli: It’s been cool to see our pilot users having these eureka effects: "We have everything that we need from data to tools, yet no one’s done this yet!" or "We can already validate our personalisation idea by trying it manually".
Who is it for?
Juuli: It's for anyone who feels something tangible is needed to get forward with personalisation!
How to get the most out of the canvas?
Juuli: This canvas is best used when filled together with a cross-functional team! And if you want to keep it as easy as possible, contact us, and we’ll facilitate a personalisation workshop!
