For my bachelor’s I studied Marketing at Aalto University School of Business. However, my minor studies in Business Technology inspired me to look for something a bit more geeky in the field of marketing – which is how ended up in Copenhagen Business School for my master’s. There I completed my degree in E-Business, which combines business, tech and IT law and policies.
Where have you earned your spurs?
During my studies I got interested in the data side of digital businesses. How to use data to improve services and marketing, and to find new business opportunities. I found my way into the field of web analytics and marketing measurement, which I got to learn and practice at one of Nordics’ leading data driven digital marketing agencies Precis Digital.
Why Columbia Road?
For me, the setup of close client cooperation and a team that combines development, design, sales and marketing sounded like the correct way to approach developing digital services. I felt it was an opportunity to broaden my perspective and learn new skills. On top of that I got a good vibe from the people working here, and that has only strengthened afterwards!
Sampo, what will make our clients love Elina?
“Elina truly cares about her clients and is ready to go the extra mile to come up with the perfect solution. She’s got solid knowledge in technical web analytics combined with marketing understanding and deep product knowledge of Google’s Analytics tools. She’s got a great eye for detail, always weighing different details and possibilities in implementation,” says Sampo Hämäläinen, Managing Partner at Columbia Road.
What makes your heart beat a little faster?
“DIY stuff – I enjoy crafting and reusing ditched items and materials. That often includes sewing, knitting or making some small interior decor items. I’m fond of the process: planning the looks and materials, or planning how I can make something old appealing again. The process often includes failing at first, but after some tries and sample models, learning how to create it. I also enjoy doing basketball for sports – I love the speed and teamwork! I also adore how easy and fun it is to play outside with friends in the summer,” says Elina.