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Jan 13, 2021 5:11:13 PM

Ida Silfverskiöld joins Columbia Road

Hannah Nordenström

Marketing Lead, Sweden

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Ida_SilfverskiöldHi Ida, How did you get good at what you do?

I started studying liberal arts with a focus on sociology and politics but shifted courses three years later to go into national economics instead. I now have knowledge in many areas: I wound up with a half degree in sociology and politics and another one in economics! 

While writing my dissertation I also started learning to code. I started with the basics in JavaScript and wrote a few websites in HTML and CSS. Later, I built more advanced applications, but back then I hadn’t considered how long it would take to fully feel comfortable with programming. Coding is just like climbing: you build finger strength with time, you can’t force it.

Where have you earned your spurs?

While finishing uni I was working with an adventure company that had bought up real estate. I created websites for them and set up their online presence. I also integrated their booking channels and set up their booking system so they could optimise their admin and operations. Today, with the exception of covid-19, they are booked year-round. 

This made it easy to get my first gig in marketing at a yoga start-up where I started optimising their re-targeting strategies and was able to raise their online sales. From there I worked as a growth manager, an e-commerce manager, digital marketing manager, freelancer, and now a consultant.

Why Columbia Road?

Originally I worked with Columbia Road as a client. I remember them as very empathic, understanding, and a company who really seemed to make a difference. Columbia Road is also a subsidiary of Futurice, a company I have always been fascinated by. When I saw the job advert for Columbia Road I jumped on it. 

A huge plus for working at Columbia Road is also that I get to jump around in different projects, which I find exhilarating.

Lauri, why is Ida a great fit for the sales development team?

“Ida has a great work ethic. That and her stubborn nature means she’ll always deliver on what she sets her mind to. She has a range of skills, both technical, and also personal, so she can understand the reasons behind decisions, which is brilliant for our clients. Investigating data is a particular skill of Ida's,  and she'll dive headfirst into solving any problems that are thrown her way. Her range of qualifications and wealth of experience means she’ll be able to understand and cater to any business need our clients may face,” says Lauri Eurén, General Manager at Columbia Road.

What makes your heart beat a little faster?

I like the adrenaline kicks I get from climbing, but I’m afraid of heights, so I boulder instead! Bouldering is mainly about problem-solving though, so that’s probably why a lot of climbers also code. I also like to read; you can learn a lot from other peoples’ experiences which very much ties into what we do on a daily basis. I usually have some type of tech project on the go which provides me with some mental stimulation. Otherwise, hiking, being out in nature, and the occasional Netflix marathon are other things which I enjoy.

How would you fancy working alongside Ida at Columbia Road? We're constantly looking for new skilful and nice people to join our crew! Take a peek at our open positions 👇

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