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Nov 21, 2019 11:53:23 AM

Jenny Tran joins Columbia Road

Olivia Helle

Marketing Lead, Finland

Jenny_TranHi Jenny, How did you get good at what you do?

I’ve always loved playing around with anything related to computers and media. I went to a media focused high school, loved games and was into assembling computers. I ended up studying Media Engineering at Metropolia University of Applied Sciences because it seemed interesting, but before studying I didn’t have a clue what coding was or that one could do it for a living. Education helped me to dabble my way into many things and to learn bits and pieces about various areas of expertise. My studies focused mostly on marketing (print + digital media), but I also took my first steps into coding. After graduating I dived deeper into coding and frontend development which is now my main area of expertise.

Where have you earned your spurs?

I started off as a marketing assistant at Berner. It was rewarding to see the concrete fruits of your work, as I focused on producing marketing materials that were handed out and used in fairs. I also did social media marketing on a freelance basis to a book publishing company. After graduating I concentrated on coding and ended up at Alma Media through their developer trainee program. Working at Alma as a developer + UI designer combination allowed me to work in a lot of big exciting projects with a lot of responsibility. One of the more interesting projects I got to work with was building Kauppalehti’s business search (Finnish commerce-oriented newspaper). While we were at it we also renewed Alma Talent’s target group search.

Why Columbia Road?

I knew Columbia Road through Futurice and had been considering applying for some time already, until I finally decided to apply last summer! I was intrigued by the thought of testing my skills in a consulting context. I had always had a good image of Columbia Road as a company, but it was further strengthened during the application process. People at Columbia Road are truly nice and I believe that the kind of culture that Columbia Road has is difficult to find elsewhere. Columbia Road also really embraces the culture of peer learning, and as a lot of the work is done in cross-functional teams, the things one gets to learn tend to be very diverse.

Lauri, what will make our clients love Jenny?

“Jenny is a versatile professional with impressive skill sets in development as well as design work, which make a powerful combination. Her understanding in marketing and the martech side of business also helps her to produce work that truly is valuable to our clients. Jenny is also a lovely person to work with due to her always positive attitude and wonderful teamwork spirit,” says Lauri Eloranta, Managing Partner at Columbia Road.

What makes your heart beat a little faster?

“I’ve loved playing video games pretty much all my life. When it comes to video games I mostly play fantasy RPGs, but I’m also fond of board games. I enjoy the teamwork and problem solving related to games in general. Traveling is also something that I love and that allows me to challenge myself by getting out of my comfort zone. Reading books and comics has also always been close to my heart. I used to work in a bookstore as a temp at some point, and I still love the ambiance. Something about bookstores really makes me want to spend time in them,” says Jenny.

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