Sporting a double master’s degree in both marketing and computer science from Aalto University, meet our new lead generation machine, Krista! During her studies she specialised in electronic mass customisation, service design and cross-cultural, international and multidisciplinary business development.
Krista’s spirit is one of a true entrepreneur, she always up for a challenge and looking for improvements. She has employed herself as a photographer, website designer and brand consultant. In a handful of SaaS-companies Krista has ran marketing, process development, sales and content production.
Closest to Krista heart is data-driven performance marketing, which she has been involved with in many design and media agencies in the past years. She’s well-experienced in SEM and inbound marketing, especially in Google AdWords and HubSpot.
“In the past years, I’ve been part of companies doing one or two of the things Columbia Road is now doing holistically. I’m looking forward to helping our clients with increasing online sales through conversion optimisation, but here I also have the opportunity to use my creative mind for designing aspirations and visions for services and concepts," Krista says.
“I would describe Krista’s skill set as the holy trinity: commercial + technical + creative with a strong core in marketing, in other words a perfect fit Columbia Road. Not only has Krista done service design, strategy consulting and venture development but also concept building projects with some of the biggest B2B and B2C companies in their field in Finland,” says Lauri Eloranta, Managing Partner.
This multitasking bundle of talent runs on high energy throughout the day. After work she likes do running and strength training, and has had a passion towards golf for more than a decade. On the other side, she freelances as a photographer, doing mostly documentary photography and portraits. Krista says that photography has taught her to look at the world with different eyes – “it’s a way to find new perspectives and understand aesthetics, which has helped me tremendously in my professional life”.