It's been a pleasure working with Columbia Road who made us believe there is potential in eCommerce for Kekkilä. We're still in the very beginning, but as we now have the capability of doing digital commerce, we're confident that Columbia Road can support us in all the challenges we'll face along the way. Reetta Thurman, eCommerce Manager, Kekkilä
Kekkilä had thought about going more digital with their products and services to get closer to their customers and build stronger relationships. After having done benchmarking, business objectives workshops, and road mapping previously in the year, Kekkilä Garden decided to go forward to build their first consumer webshop.
The key objective was to quickly launch an MVP (minimum viable product) webshop with a minimal budget in order to have a digital commerce platform ready for marketing experiments.
The aim was to build the webshop on top of the current Wordpress site and systems, using WooCommerce and to utilise existing technology and find suitable partners and suppliers that fit the business case and the organisation.
The goal was to have the webshop live in just a few months with a selection of just a few products, and space to nurture the shop and prepare for the summer high season. This way Kekkilä could learn about digital processes end-to-end, while gaining understanding of how all functions run from the moment a customer places an order to payment, shipping, logistics, delivery and feedback.
Together we managed to launch the webshop in November 2017 as planned. The MVP launch was a success, as was the multi-vendor collaboration.
We helped Kekkilä embrace the right mindset for operating in digital commerce, constantly learning whilst having fun. They now have a new sales channel, which they can further build upon to launch new products and services to better serve their customers.
Kekkilä now has the right mindset for digital transformation; combining great company culture and excellent products for the love of growing.
The city of Helsinki is actively driving sustainability actions. We helped Helsinki Marketing make the MyHelsinki.fi site easy for users to find and look for sustainable options for living in and enjoying Helsinki.