Columbia Road built a scalable digital business platform with admirable professionalism and a vision for driving concrete sales results. We could always trust their expertise and delivery. Now Valokuitunen is ready for growth. Katariina Aaltonen, ICT Manager, Valokuitunen
We set out to build a platform that fulfils broad end-to-end functionalities from both external customer experience and internal business stakeholder perspectives. In addition to end-to-end flows, we focused on fulfilling the specific needs in each functional area: online and field sales, website and customer portal, marketing, fibre area management, customer service and management reporting.
We started the project by breaking down business requirements, forming a prioritised list of capabilities and a plan for delivering them iteratively keeping in mind the tight cutover schedule. Early on, we recognised mission-critical development themes and tasks with major dependencies, and prioritised them based on business impact and effort. Our guiding principle was to utilise the Salesforce Customer 360 platform, different Salesforce clouds available in the ecosystem and the Dell Boomi integration platform as much as possible.
Columbia Road’s expertise in digital sales and utilising the Salesforce ecosystem to build the end-to-end solution were central in planning and further defining the development items throughout the project. Making decisions in a tight-knit team about whether to embrace the Salesforce ecosystem’s out-of-the-box features and adapt business processes, or to follow set business processes and customise the features, was fundamental throughout the project. Finding an optimal balance between these two approaches made it possible to stick with the given schedule, expectations and investment decisions.
The project was a complex undertaking and required active participation across the organisation as well as system and business partners. The team was composed of Columbia Road’s developers, Salesforce business analysts, marketing technologists, project manager, and designers. From Valokuitunen, the team was complemented with product and business owners, as well as the whole organisation spanning from sales, marketing, customer service, finance and fibre construction operations.
Thanks to the tight-knit cooperation, despite having a clear set of business requirements to start with, the efficient collaboration and flexibility in the Valokuitunen and Columbia Road -joint team enabled us to also add new business requirements to the implementation. The epitome of the platform’s scalability and teams’ cooperation and dedication to the mission, was the introduction of a completely new business model – selling the fibre connection as a monthly subscription.
Valokuitunen is a company that provides fast fibre network connections directly to Finnish homes by planning and building the fibre optic infrastructure. Valokuitunen is a joint venture between CapMan Infra and Telia Company, and started to operate as an independent company in spring 2020. Since 2016, Valokuitunen has been providing connections to residential areas in Finland, and currently has plans to invest around 200 million euros in building fibre connections.