After working with Columbia Road our tool evolved into a fully eligible digital business model. We now have the tools to take the service to market, make it a differentiator for us, and thus a pivotal part of our business. Reijo Karttunen, Founder, Funmedia
Emotions are a crucial part of creating an unforgettable customer experience in every touchpoint during the customer journey. Funmedia had developed a tool called VibeVision for measuring emotions in events and they wanted to explore business opportunities for the tool to be used in all kinds of customer interactions. The main goal was to develop a scalable business model for VibeVision.
We decided to apply the Futurice Lean Service Creation toolkit to get an understanding of business goals, customer need and buyer personas. We began with setting business goals, recognizing enablers and restrictions for development and naming the key stakeholders for VibeVision. We defined buyer personas for the service and refined those with customer interviews.
After that we created an actual digital business model for VibeVision, including pricing for different service packages, service content and a model for producing the service.