Investing in our digital sales channel is an important part of our goal to grow globally. Columbia Road helped us find new opportunities to improve our customers’ online journey as well as create and test a new & refined sales funnel. I’m expecting big improvements in our online conversions once we implement the new designs. Jenni Ojala, eCommerce Manager, Minna Parikka
Minna Parikka asked us to help them with creating a new attractive interface for their webshop. The objective was to build something that converts better and creates an overall improved user experience for their customers in their digital sales channel.
We shared a common goal of improving the customer journey throughout the webshop as a whole, especially throughout the sales funnel.
After discussions with the team at Minna Parikka, we decided to go forward with an intensive UX design sprint to be able to achieve effective results in a tight timeframe.
During the sprint we determined common goals for their digital sales channel, digged deep into the current state of their webshop and the analytics behind it. We defined the most important areas to improve, created new webshop designs and a prototype, tested the prototype with real customers and adjusted the designs based on the feedback we received.
We helped Minna Parikka to understand the challenges in their customers’ journey throughout their digital sales channel. Within the
In the 12 months after the project, Minna Parikka's webshop conversion rate has grown from 0.51% to 1.12% and sales have gone up 80%.
Minna Parikka is a Finnish shoe design brand sold globally in over 25 countries.
The city of Helsinki is actively driving sustainability actions. We helped Helsinki Marketing make the MyHelsinki.fi site easy for users to find and look for sustainable options for living in and enjoying Helsinki.