We focused on identifying both new revenue streams as well as sources for increased profits. We held a series of workshops around Kalevala’s marketing, ecommerce and strategy and combined them with thorough data analysis and benchmarking. Based on these, we created a concrete backlog for improving D2C online sales as well as entering selected etailers.
The entire sales funnel was analysed from customer acquisition to conversion and nurturing phases. In addition to paid search, social media, SEO and email marketing, we also emphasised the roles of e.g. influencer marketing tactics and selected etailers in customer acquisition.
Our strategy work is based on co-creation and getting our hands dirty. To validate our assumptions and initiate new ways of working, we made concrete ecommerce experiments together with Kalevala’s own team in e.g. paid search, SEO, Facebook and email marketing. We analysed our results in detail to understand the best ways of working for each channel.
During the six-week project, we were not only able to complete the first growth sprint, but also created a D2C ecommerce growth plan, an extensive growth backlog, instilled a new Kalevala growth team way of working, and a list of etailers relevant for Kalevala with recommended ways for moving forward.