Columbia Road didn’t just set up a Shopify webstore but helped us in every area of digital commerce. Now we can focus on growing the business with a scalable ecommerce platform. Heidi Silvennoinen, Ecommerce Manager, Toybox Finland Oy
Like all our projects, we started with business goals and a vision for the webshop. In order to create an ideal purchase flow, we drafted target buyer personas with their motives and value propositions. Next, we collected all the wishes from stakeholders, prioritised those into a feasible backlog – and rolled up our sleeves.
Shopify was selected as the webshop platform because it enables a quick launch and later scaling the business with ready-made themes, apps and APIs. Shopify is also optimal for new businesses that don’t have huge resources to maintain and develop the webshop. Editing the visual look & feel, adding new functionalities and even integrations can be done without coding skills.
The project had a tight schedule of one month. Even though we worked in different cities we were in touch with Toybox’s Ecommerce Manager almost daily. Close collaboration enabled fast development and quick iterations. Our team of experts helped Toybox in every area of digital commerce, from product information management to warehouse system integrations and user experience.
The webshop platform is in the core of Toybox’s business. We didn’t just set up yet another Shopify store but supported Toybox in establishing their new line of business. A fully functioning webstore for a wide product catalogue and even integrations to the warehouse management system were implemented in one month. As a result, Toybox can now focus on growing their business with a scalable ecommerce platform.