2024 is the year to get the most out of your digital commerce investments. You probably already have all the right systems and platforms in place, but now is the time to fine-tune the customer experience to maximise business impact.
Recently we took a look at some of the most visited ecommerces in the Nordics, just to discover that most were missing out on opportunities in three areas: promotions, upselling and loyalty.
We gathered those insights into our newest report, Design takes on ecommerce, and share tactical ways to improve each of these aspects. You can get the report for free and take the insights into action.
Hope you find these helpful, friend!
Helmi Korhonen
Design takes on ecommecrce
Insights at a glance
1. Campaigns and promotions need to be balanced with clear navigation patterns to ensure that the experience doesn't get too scattered.
2. Upselling can easily get tiresome but it improves the customer experience when it brings genuine value to the exchange.
3. Loyalty programmes should be accessible and offer unique incentives to customers. Making them excessively complex or not offering any added benefits at all both detract from building a long-term relationship.
Read how we transformed F-Secure's webstore with a brand new design that is aligned with their renewed brand and allowed for improved customer experiences and business impact.
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