Panel

Co-founder, Theta & Assistant Professor of Marketing at Emory University's Goizueta School of Business

Daniel McCarthy is an Assistant Professor of Marketing at Emory University's Goizueta School of Business. Daniel has been part of developing the customer-based corporate valuation (CBCV) model, and the two founded Zodiac (which has since been acquired by Nike) and Theta to make the model’s predictive customer analytics commercially available to companies.

Vice President, Analytics, Data and Loyalty, Kesko

When Minna Vakkilainen joined Kesko in 2014 her focus was primarily on data analytics, and over time her role has evolved to also include responsibility for AI, machine learning, data development and the K-Plussa loyalty programme. Minna shares how she and her team have developed their tools and processes during her first seven years of transforming the company towards customer data centricity.

Director Marketing Analytics, Supermetrics

Vishnu Sahoo joined Supermetrics more recently as Director Marketing Analytics, a role in which he mainly focuses on marketing analytics and group marketing. He has an extensive background from Groupon where he led data & analytics efforts globally and from Cognizant before that. 

Senior Data Consultant, Columbia Road

Laura's multidisciplinary background combines computer and information science, statistics, media and usability, and political science. She has worked with well-known brands, such as Stockmann, Futurice, Microsoft and Nokia. At Columbia Road, Laura helps clients by using analytics to drive business impact and improving customer experience. 

Managing Consultant, Columbia Road

Matti is an ecommerce-veteran with first-hand experience on transforming & ramping up digital sales through methods of experimentation & growth hacking. Before joining Columbia Road in 2019, he worked in different digital business roles at Elisa and Holvi. At Columbia Road, Matti seeks to create true business value through data and is passionate about finding ways to integrate data assets into digital sales operations.