Free hybrid event, attend live or online
14:00 - 15:00 CET online (Sweden)
15:00 - 16:30 EET online & live (Finland, including live-only Q&A at the Columbia Road Helsinki office with Minna Vakkilainen)
Having discussed with more than a hundred companies in Nordics, Germany and Netherlands it’s clear what’s the number one topic in mind for digital commerce leaders and practitioners:
How to better utilise data for growing sales in digital and traditional channels over the customer journey.
In this event, we'll introduce our newest handbook on the topic and share what we've learned from our work with companies over Europe. We will also host a thought-provoking panel discussion with international thought leaders, who were also interviewed for the book.
- This event was live on 18.5. To watch the recording click the link below. -
Co-founder, Theta & Assistant Professor of Marketing at Emory University's Goizueta School of Business
Daniel McCarthy is an Assistant Professor of Marketing at Emory University's Goizueta School of Business. Daniel has been part of developing the customer-based corporate valuation (CBCV) model, and the two founded Zodiac (which has since been acquired by Nike) and Theta to make the model’s predictive customer analytics commercially available to companies.
Vice President, Analytics, Data and Loyalty, Kesko
When Minna Vakkilainen joined Kesko in 2014 her focus was primarily on data analytics, and over time her role has evolved to also include responsibility for AI, machine learning, data development and the K-Plussa loyalty programme. Minna shares how she and her team have developed their tools and processes during her first seven years of transforming the company towards customer data centricity.
Director Marketing Analytics, Supermetrics
Vishnu Sahoo joined Supermetrics more recently as Director Marketing Analytics, a role in which he mainly focuses on marketing analytics and group marketing. He has an extensive background from Groupon where he led data & analytics efforts globally and from Cognizant before that.
Senior Data Consultant, Columbia Road
Laura's multidisciplinary background combines computer and information science, statistics, media and usability, and political science. She has worked with well-known brands, such as Stockmann, Futurice, Microsoft and Nokia. At Columbia Road, Laura helps clients by using analytics to drive business impact and improving customer experience.
Managing Consultant, Columbia Road
Matti is an ecommerce-veteran with first-hand experience on transforming & ramping up digital sales through methods of experimentation & growth hacking. Before joining Columbia Road in 2019, he worked in different digital business roles at Elisa and Holvi. At Columbia Road, Matti seeks to create true business value through data and is passionate about finding ways to integrate data assets into digital sales operations.
PART 1 - Online event
15:00 Introducing the new Data Handbook
How to make existing data actionable and useful from a business perspective
How to lead digital sales with data
15:20 Panel discussion
15:50 Q&A with all panellists
PART 2 - Exclusive live Q&A with Minna Vakkilainen for on-site attendees in Helsinki
Refreshments & snacks served
The aim of this handbook is to help a sales, marketing, IT or ecommerce leader to formulate an overall understanding of the critical themes for turning data into concrete business impact.
Through expert interviews and our own insight, we cover aspects of commercial data strategies, transformational data projects, building technical capabilities and utilising data for automating customer-facing activities as well for using data science for commercially better algorithms.