Book launch:
The Data Handbook - Turn data into revenue

18.5.2022, Wednesday

Free hybrid event, attend live or online

14:00 - 15:00 CET online (Sweden)

15:00 - 16:30 EET online & live (Finland, including live-only Q&A at the Columbia Road Helsinki office with Minna Vakkilainen)

Eteläesplanadi 8A
Helsinki, Finland

Having discussed with more than a hundred companies in Nordics, Germany and Netherlands it’s clear what’s the number one topic in mind for digital commerce leaders and practitioners:


How to better utilise data for growing sales in digital and traditional channels over the customer journey.


 In this event, we'll introduce our newest handbook on the topic and share what we've learned from our work with companies over Europe. We will also host a thought-provoking panel discussion with international thought leaders, who were also interviewed for the book.  


- This event was live on 18.5. To watch the recording click the link below. -


Watch now



Dr. Daniel McCarthy

Co-founder, Theta & Assistant Professor of Marketing at Emory University's Goizueta School of Business

Daniel McCarthy is an Assistant Professor of Marketing at Emory University's Goizueta School of Business. Daniel has been part of developing the customer-based corporate valuation (CBCV) model, and the two founded Zodiac (which has since been acquired by Nike) and Theta to make the model’s predictive customer analytics commercially available to companies.


Minna Vakkilainen

Vice President, Analytics, Data and Loyalty, Kesko


When Minna Vakkilainen joined Kesko in 2014 her focus was primarily on data analytics, and over time her role has evolved to also include responsibility for AI, machine learning, data development and the K-Plussa loyalty programme. Minna shares how she and her team have developed their tools and processes during her first seven years of transforming the company towards customer data centricity.


Vishnu Sahoo

Director Marketing Analytics, Supermetrics


Vishnu Sahoo joined Supermetrics more recently as Director Marketing Analytics, a role in which he mainly focuses on marketing analytics and group marketing. He has an extensive background from Groupon where he led data & analytics efforts globally and from Cognizant before that. 


Laura Purontaus

Senior Data Consultant, Columbia Road


Laura's multidisciplinary background combines computer and information science, statistics, media and usability, and political science. She has worked with well-known brands, such as Stockmann, Futurice, Microsoft and Nokia. At Columbia Road, Laura helps clients by using analytics to drive business impact and improving customer experience. 


Matti Liski

Managing Consultant, Columbia Road

Matti is an ecommerce-veteran with first-hand experience on transforming & ramping up digital sales through methods of experimentation & growth hacking. Before joining Columbia Road in 2019, he worked in different digital business roles at Elisa and Holvi. At Columbia Road, Matti seeks to create true business value through data and is passionate about finding ways to integrate data assets into digital sales operations.

- This event was live on 18.5. To watch the recording click the link below. -


Watch now


PART 1 - Online event

15:00 Introducing the new Data Handbook

  • How to make existing data actionable and useful from a business perspective

  • How to lead digital sales with data

15:20 Panel discussion

15:50 Q&A with all panellists

PART 2 - Exclusive live Q&A with Minna Vakkilainen
for on-site attendees in Helsinki


Refreshments & snacks served


About the Data Handbook

The aim of this handbook is to help a sales, marketing, IT or ecommerce leader to formulate an overall understanding of the critical themes for turning data into concrete business impact.

Through expert interviews and our own insight, we cover aspects of commercial data strategies, transformational data projects, building technical capabilities and utilising data for automating customer-facing activities as well for using data science for commercially better algorithms.

Key themes:

  • How to lead digital sales with data
  • How to create (measurably) better customer experience and customer understanding with data
  • How to build holistic data capabilities while gaining rapid business impact

Where & when

MAY 18TH, 2022 
Eteläesplanadi 8
Helsinki, Finland
Schedule in EET
15:00 - 16:00 The Data Handbook launch & panel discussion
16:00 - 16:30 Exclusive Q&A for on-site attendees

- This event was live on 18.5. To watch the recording click the link below. -


Watch now