growth-hacking-crash-course-2020

 

Growth Hacking Crash Course


A growth hacking course for corporate leaders who are not growth hacking yet
– With a construction industry angle

Learn how to increase your digital sales more effectively by using growth hacking! This course focuses on how growth hacking methods can add value in the construction industry.

When: 1st of April 2020 8:15 – 13:00

Where: Eteläesplanadi 8 A, 00130 Helsinki

Schedule:
8:15 Breakfast
8:15 - 12:30 Crash Course
12:30 - 13:00 Lunch and discussion 

Sign up for the course

 


Praise for the course

"Good high level cross-industrial (both B2B & B2C) insight on what is meant by growth hacking and what is not. Practical advice and guidelines while distinguishing between B2B and B2C problems." 

– Jani Pelkola, Cargotec Finland


"Useful, practical approach towards growth hacking – even if you’re not familiar at all as well as if you’ve already begun with it. Great discussions." 

–  Sanna Lyytinen, Kojamo
 

”Great overview of a complex subject” 

– Russell Mattinsson, Stora Enso


Details of the crash course

 

This course IS for you IF: 

  • You are not actively doing growth hacking 
  • Your goal is to increase revenue from digital sales 
  • You want to learn how to do growth hacking in a large company 
  • You want to network with leaders interested in digital sales 

 

This course IS NOT for you IF: 

  • You are already actively doing growth hacking activities 
  • You are working in a very small company (this course is designed for large companies)

You will walk out of the course with an understanding of: 

  • Why growth hacking is a very effective way of running a digital business and getting more revenue. 
  • How to use growth hacking: you’ll hear lots of case examples. 
  • What the best practices for B2C and B2B companies are. 
  • What the typical challenges and mistakes are, and hear how different B2C and B2B companies have avoided them. 
  • How you can start with growth hacking although you don’t have a separate budget for this.
  • What concrete next steps to take after the course.

 

 

Sign up for the course

 

 

Agenda

 

8:15 BREAKFAST

 

Part 1: WHY GROWTH HACKING
  • What the role of growth hacking is in a large construction organisation
  • How growth hacking can be beneficial at a strategic level
  • Discussion

 

Part 2: HOW GROWTH HACKING WORKS & WHAT IS NEEDED
  • When to growth hack - case examples from B2C and B2B
  • How to use growth hacking for improving stagnant sales, launching a new product or service and new customer acquisition and much more
  • What capabilities you need in a growth hacking team
  • What the growth hacking ways-of-working are
  • What the typical challenges in a large corporation are
  • Discussion & exercise


BREAK & DISCUSSION

 

Part 3: HOW TO GET STARTED
  • How to get started
  • How to sell the idea of growth hacking to get budget and resources from different stakeholders
  • What to provide for a growth hacking team for it be effective
  • How growth hacking is a driver for culture change
  • Discussion & exercise
 
LUNCH & NETWORKING

 

 

Sign up for the course

 

 

 

growth-hacking-crash-course-helsinki

 

 

More information about the course:

 

Eero Martela

 

eero.martela@columbiaroad.com
+358 40 489 7003


Case Lassila & Tikanoja: Quadrupling Online Sales with Growth Hacking

"In 2.5 months Columbia Road increased our webshop’s revenue by 400%. Their pool of digital commerce experts got their hands dirty with our business as if it were their own. Columbia Road drove our digital sales toward a clear objective and scored a hat trick. I’m truly amazed!"

– Ville Simola, Lassila & Tikanoja

 

Read the whole case


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