Data-driven Digital Commerce
Everything you have ever wanted to know about data in digital commerce.Get the book
The Data Handbook
Through interviews with eight leading experts who are pushing the boundaries of what can be achieved with data, we explore which questions modern businesses need to be asking about data in digital commerce and how they can effectively utilise it to understand customer value and monetise the customer journey.
We also share relevant insights from some of our data experts here at Columbia Road to give you a practical grounding in how you can use data to improve your customer experience and generate revenue within your own organisation.
It's time for business leaders to take ownership of their data.