Third-party cookies will soon be a thing of the past
As you probably know by now, access to third-party data will soon be restricted. Consequently, marketers need to find alternative ways to reach the right audiences online.
To help your company prepare, we have cooked up the recipe for success in the cookieless world. Here it is:
1. Collect first-party data
2. Process first-party data
3. Activate first-party data
Simple, right?
To dive deeper into the cookieless future of digital sales, check out our article series and the on-demand webinar recording about the topic. You can find all that in this newsletter.
Have a good one, Friend!
Helmi Korhonen
Going cookieless – the series
What does the death of third-party cookies mean?
In the first part of the series, we explain what the change is all about and give an overview of how your company can prepare to reach the right audiences even without third-party cookies.
Get practical recommendations for collecting first-party data to understand your customers better, as access to third-party data is restricted. We explore how to build trust, creatively collect first-party data and prioritise login.
Whenever you're looking to collect data, you should simultaneously think of the way you'll process it. In this article, we share how to process your customer data compliantly and effectively.
As you've collected and processed first-party data, it is time to activate and leverage it. We share examples of how to use customer data creatively to reach and speak to the right audiences. Find opportunities in, for example, utilising SDA's, contextual advertising and data co-ops. Lastly, we dive into personalisation!
In this 40-minute on-demand webinar, our brilliant consultants Franck, Anton and Fredrik share their wisdom about marketing in the cookieless world. Watch it for free!
Download a free checklist to help you get started with cookieless marketing, from data assessment to web capabilities, data consolidation, data quality, targeting and personalisation.
