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Insight

Our two cents


Latest Blog Posts

  • Feb 11, 2019 11:33:16 AM

    Three takeaways for growing a global B2B ecommerce business: an interview with Unilever’s Marta Dalton


    Eero Martela

    Managing Consultant, Growth

  • Feb 4, 2019 11:42:57 AM

    What it takes to be a designer or developer in a growth team


    Juuli Kiiskinen

    Senior Consultant, Design

  • Jan 28, 2019 2:29:55 PM

    Juho Kajava joins Columbia Road


    Olivia Helle


Our people


Downloadables

  • Customer Journey Map template

    Start mapping your customers' journey with this easy-to-use template.

    By downloading this template you'll get a six step guided example of one customer journey and an empty template for you to fill in with your business' customer journey.

     

    Download free template

     

  • Buyer Persona Canvas 

    We're offering a buyer persona canvas template for you to map your business' persona profiles. Personas describe in detail who your key customers are and why they feel the way they do. Buyer personas have a crucial role in the increasingly important discipline of customer journey mapping. 

     

    Download free canvas

     

  • Future Forces 2018 Report

    This report on key cross-industry trends for 2018 and beyond, was created using the wisdom of some very carefully chosen crowds. We selected the most imminent themes as our five forces, which we believe will have the biggest impact on the way we live, work and play in the next 12 months and beyond.  

     

    Download the 2018 trend report

     

     

  • Digital Commerce Canvas

    Using the Columbia Road Digital Commerce Canvas, you get a thoroughly holistic yet light kickstart for analysing, planning or redesigning your digital sales and customer acquisition in a 1 to 2 hour workshop.

    Download free canvas