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Insight

Our two cents


Latest Blog Posts

  • Jul 10, 2018 9:19:00 AM

    Win Big by Using Growth Hacking Tactics in Marketing Automation


    Ville Loppinen

    Managing Consultant, Full Stack Marketing

  • Jun 25, 2018 3:50:09 PM

    Design Systems as Drivers for Cultural Change


    Jalita Aspelin

    Senior Consultant, Design

  • Jun 19, 2018 3:49:38 PM

    1536 × 864 = Use a bigger font and improve conversion rate


    Paul Browne

    Consultant, Technology


Our people


Downloadables

  • Customer Journey Map template

    Start mapping your customers' journey with this easy-to-use template.

    By downloading this template you'll get a six step guided example of one customer journey and an empty template for you to fill in with your business' customer journey.

     

    Download free template

     

  • Buyer Persona Canvas 

    We're offering a buyer persona canvas template for you to map your business' persona profiles. Personas describe in detail who your key customers are and why they feel the way they do. Buyer personas have a crucial role in the increasingly important discipline of customer journey mapping. 

     

    Download free canvas

     

  • Future Forces 2018 Report

    This report on key cross-industry trends for 2018 and beyond, was created using the wisdom of some very carefully chosen crowds. We selected the most imminent themes as our five forces, which we believe will have the biggest impact on the way we live, work and play in the next 12 months and beyond.  

     

    Download the 2018 trend report

     

     

  • Digital Commerce Canvas

    Using the Columbia Road Digital Commerce Canvas, you get a thoroughly holistic yet light kickstart for analysing, planning or redesigning your digital sales and customer acquisition in a 1 to 2 hour workshop.

    Download free canvas