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Stories from the Road

Vol. IX  âœ½  No. 2  âœ½  Wednesday, 20 Mar

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From the editor

Inspiring and equipping designers

 

Recently, we've been celebrating inspiring design cases. In this newsletter, you'll dive deep into how we have been helping VR's web team with design for over two years. Learn how we've implemented over 30 new features with impressive results.

 

We're also happy to announce that we've created a new toolkit for designers. It includes nine essential tools, canvases and reports that help streamline and supercharge your design process. The best part: you can download the toolkit for free!

 

Hope you find these impactful, friend!

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Helmi Korhonen

Featured case

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Leading VR's web design toward a seamless customer experience

 

VR’s passenger travel ticket channels are truly omnichannel, with the core channels being vr.fi and VR Matkalla mobile application. For more than two years, Columbia Road has been supporting VR in enhancing digital sales through the web channel. 

 
Our work at VR's web team includes asking the right questions, identifying key problems, envisioning concrete solutions to customer needs, crafting them, testing them and ensuring successful implementation.
Mobile 1 & 2

In our design work at VR, we highlight:


👉 Desirability, viability and feasibility: Aligning the business logic, tech, and user needs. 


👉 Customer-centricity: Including customers from planning to post-execution analyses.


👉 Collaborative teamwork: Including VR’s and multi-vendor experts in the process.


👉 Accessibility: Providing users with good service, regardless of the device, taking into account screen readers and keyboard-assisted navigation.


👉 Holistic design: Taking into account the entire omnichannel customer journey in web design.


👉 Testing and validation: Using qualitative and quantitative tools to ensure that new features have the desired impact.

Read full case

New resource: Design toolkit

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Download the Design toolkit

 

Get exclusive access to nine essential tools and templates designers love. The toolkit gathers tools that have been downloaded over 60,000 times and used worldwide by companies such as Tesla, Amazon, Pepsi, and L'Oreal.

 

Download the toolkit

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Columbia Road, A Nordic Digital Sales Consultancy, Stockholm, Helsinki, Tampere, Munich, Berlin, London, www.columbiaroad.com

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