In this newsletter, we’re diving into marketing automation – what it really is and isn't, and how to find the right platform for your business.
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Stories from the Road

Vol. X  ✽  No. 1  ✽  Friday 21 February

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From the editor

Make marketing automation work for you ⚡️

 

We've all received those generic, impersonal automated messages that feel more like noise than value. But when done right, marketing automation has the power to foster genuine engagement and drive real results instead of missed opportunities.

 

In this newsletter, we’re diving into the essentials of marketing automation. From understanding what it really means to selecting the right platform for your business, we’ve got you covered. 👇

 

Enjoy the read; we hope you find our resources helpful in making automation work for you, friend! 

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Mia Jokiluhta

Welcome to our next webinar

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Unlock the power of marketing automation

 

Join our webinar on Tuesday, March 4th, from 8:30 to 9:15 (CET), where our Managing Consultant, Mikaela Stjernström, breaks down the essentials of marketing automation. Whether you've heard the term before or are simply curious about how it works, this session will answer all your key questions:

 

🟣 What is marketing automation, really?

🟣 What is not marketing automation?

🟣 What tangible value does it bring to businesses?

 

Don’t miss out – secure your spot now!

Sign up today

Download our marketing automation evaluation sheet

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Find the best marketing automation platform for your company

 

Choosing a marketing automation platform can be overwhelming. That’s why we developed the marketing automation platform evaluation sheet.

 

Our evaluation sheet helps you define your company’s functional and technical needs, making it easier to assess the best fit.

Download the spreadsheet

Featured client case: Fortum

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Fortum: Better customer loyalty with impact- and growth-driven marketing automation

 

We helped implement and integrate a marketing automation system that sets a base for customer satisfaction and loyalty growth. A growth-oriented way of working and the “test-and-improve” mindset have been at the heart of cooperation in all actions.

Read the full case

Enjoying the newsletters?

 

Share the newsletter with your friends and colleagues – or anyone who would also love to hear the latest in digital commerce.

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Columbia Road, A Nordic Digital Sales Consultancy, Stockholm, Helsinki, Tampere, Munich, Berlin, London, www.columbiaroad.com

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