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Eero Martela

Managing Consultant

"There is no digital strategy. It all starts with understanding what your customer is trying to achieve. Only then can you define, what is your solution and how new digital technologies can help."

+358 40 489 7003


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Coming from the grind of a big corporation, Eero has had the chance to work in a vast variety of digital business transformations and big budget business cases. Eero’s background is in strategic consulting where he has specialised in enabling clients to achieve their strategic goals by embracing digital technologies. Before Columbia Road Eero has worked as a consultant at one of the leading Finnish consultancies Accenture, and Vaisala, a global leader in environmental and industrial measurement. He’s also a member of the board at the Finnish workplace furniture and solutions company Martela.

Eero is passionate about helping clients exploit the digital revolution and creating disruptive architecture strategies. He enjoys work in the core of digitalisation, helping clients with business strategies and finding means for them to utilise technologies in the best possible ways. Eero has a strong understanding of strategic business development and the critical technical skill set. He has the rare ability to combine strategy facilitation and creative design thinking practices. Eero’s understanding of all main items in the chain between business strategy definition to actions is on very solid ground.


On his free time Eero climbs rocks and mountains or swishes down their snow covered pistes. He explores the world with a rucksack as his only companion and lives in Kallio as a true backpacker would. Eero is all about exploration and finding new ways to succeed in this ever changing world.


My Projects

  • How to ensure growth in a turbulent digital environment – case Aktia


    Columbia Road

  • Agile eCommerce Development for Reima


    Columbia Road

  • Online Sales Growth Hacking for Lassila & Tikanoja


    Columbia Road


My Blog Posts


Growth hacking is how to run a digital business

Eero Martela

Consultant


Our definition of growth hacking - It's holistic

Eero Martela

Consultant


Growth Hacking is the new Agile

Eero Martela

Consultant


Digital Commerce Canvas [free download]

Eero Martela

Consultant


How to review, redesign and refocus your digital commerce in one hour

Eero Martela

Consultant


Customer Experience Strategy: How to survive in a competitive digitalized environment

Eero Martela

Consultant


The Jon Snows of Customer Experience: Reflections from CEM2016 Seminar - Part 2/2

Eero Martela

Consultant


The 4 Building Blocks of CEM: Reflections from the CEM2016 Seminar - Part 1/2

Eero Martela

Consultant