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Hannu Isopahkala


"The human perception of value is an important motivation for me. This is the north heading in my compass of doing things.

I believe that the more desirable the product/service/system/process is, the greater the utilisation rate is going to be, which is the key factor that generates true long term profitability."

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A good mix of academia and corporate experience, Hannu has a fresh angle on human-centric ecommerce design. 

Hannu has an M.Sc. in Information Networks from Aalto University, where he specialised in knowledge intensive business and strategic process development. His power is strong on the user angle, which is complemented with studies in human interaction and service design.

He also had a love affair with Aalto School of Business, where he participated in an Information Technology Program which focused on direct client work. Hannu did digital strategy for pharmaceutical company Orion, and thought about customer journeys and bought service design at Posti.

But don’t be fooled by all the high flying academia, during all of this time Hannu worked with some of biggest companies in Finland. Like the Finnish state, where he was the Editor in Chief for the Finnish Transport Agency’s website. After which he helped Fonecta’s customers do better SEO and ran affiliate marketing for himself, just to learn. Next he went to Metso to help run the logistics management system, but actually ended up producing, filming and editing internal marketing videos to attract more users for the system. 

Hannu is the epitome of a Roadie: He’s a T-shaped professional, whose special field of know-how is human centric business design and strategy. He’s got this magic ability to understand any industry’s core in a blink of an eye and he’s able to turn those learnings into actionable strategy.

Always looking for new things to learn and not afraid of massive tasks, after a day's work Hannu goes back to his project of renovating an apartment in a 100-year old building. He’s into long walks with his wife, loves architecture and urban development. Nature and the sea are important to Hannu and he daydreams of owning a boat.

My Projects

  • B2B Digital Marketing Growth Hacking - case Suomen Yrittäjät

    Suomen Yrittäjät