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Matti Parviainen

Principal Consultant & UX-designer

"We're no strangers to love
You know the rules and so do I
A full commitment's what I'm thinking of
You wouldn't get this from any other guy"

Rick Astley


Matti is a user experience superstar known for his work at household names such as Nokia, Idean, Futurice, Reaktor, and Flowdock. Most recently, Matti was making waves at Wolt, the hottest food delivery startup in the Nordics. He is the perfect combination of design, technology, and business.

At Columbia Road, Matti is in charge of UX and has a huge role on business development. He believes now is the time and place to make a huge impact on the industry, changing the way companies design and do business.

Matti has an incredible combination of a business mindset and a razor-sharp understanding of world-class customer experience. And, believe it or not, he’s also a DJ.

On his free-time, Matti is a fanatic cyclist, a ug-karaoke-cuckoo, and a Snapchat enthusiast. Matti has also built a reputation with his crazy Periscope (@gorillasaurus) sessions, which show his deep passion towards anything he chooses to do.

My Projects

  • Building a modern consumer webshop - case Kekkilä


  • Online Sales Growth Hacking - case Lassila & Tikanoja

    Lassila & Tikanoja

  • Travel Ticket Sales - case Pohjolan Liikenne

    Pohjolan Liikenne

My Blog Posts

Verkkokauppias, ymmärrä designin keskeisimmät arvot

Matti Parviainen