Vol. VIII  ✽  No. 4  ✽  Thursday, 15 June

From the editor

A look back at our spring highlights

It’s summertime! While we’re all busy making holiday plans, this is also the time to celebrate the spring we’ve had.

The Roadies have had a full start to the year, from project weeklies to celebrating our 7th birthday! As always, we’re grateful for all clients and colleagues we’ve shared these moments with.

One of our work highlights this spring was the launch of F-Secure’s new web experience, which we’ve had the privilege of designing. In this newsletter, you can learn more about the project.

Before sailing off for the summer, there's still one more thing worth marking your calendars for. Our webinar “Next level of ecommerce conversions” is on June 20th – you’re so welcome to join!

Wishing you a wonderful summer, friend!

Helmi Korhonen

Work highlight: F-Secure

F-Secure – New web experience for the reimagined consumer security brand

F-Secure teamed up with Columbia Road to completely renew their web experience in line with F-Secure’s recently demerged B2C brand and new productisation.

The three-phased project resulted in a brilliant new web experience, a comprehensive design component library, and novel internal ways of working, as well as improved cross-team collaboration.

Through the project, we were able to:

• Conduct a web experience audit covering customer experience, web technologies and ways of working
  
• Create a high-level concept of the new website and information architecture
  
• Do content modelling and customer journey mapping
  
• Create detailed UX/UI design for over 20 pages and global elements for both desktop and mobile layouts
  
• Form a comprehensive design component library, including all design deliverables documented
• Introduce F-Secure's team with new tools and ways of working

"Columbia Road has been a strategic partner for us over the website renewal project. I appreciate the team and the work they’ve delivered during our cooperation."

Richard Larcombe, CMO, F-Secure

Welcome to our next webinar

Webinar: Next level of ecommerce conversions

In the webinar Juuli Kiiskinen and Eero Martela share how to avoid stagnating results and keep scaling the impact with next-level conversion rate optimisation, year after year. So grab a coffee and join us on June 20th at 8.30–9.00 (CET).

In case you're visiting Helsinki this summer...