Think about all the great trends in digital sales today: personalisation at scale, artificial intelligence, and omnichannel customer journeys. The one thing that makes all of these possible is customer data.
The ability to collect, process and utilise customer data is the key to commercial impact in 2024. We've been helping our clients with customer data, and in this newsletter, we share some of our secrets with you!
Hope you find these insights helpful, friend!
Helmi Korhonen
Featured stories
Why customer data is more valuable than ever
Talk about customer data has been around for decades, but we believe that this year, it is more valuable than ever. Now is the time to make the most out of your investments. Read the article to understand the greatest customer data trends in 2024.
3 approaches to getting value out of customer data
Good use of customer data can supercharge your digital sales, but the practicality of it all can get tricky. We present three approachable ways to start extracting value out of customer data today: point-to-point integrations, packaged CDPs and composable CDPs.
Recently, we analysed over 900 marketing emails from 25 leading consumer brands. We share the insights in our new The State of Email Marketing 2024 report, which will be launched at our next webinar on May 15th. Join the webinar, and you’ll be the first to receive a copy of the report.
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