Webinar: B2B digital commerce revolution

– free webinar with Marta Dalton, a global thought leader

18.5.2021, Tuesday

14:00 - 15:15 CEST (Stockholm timezone)

15:00 - 16:15 EEST (Helsinki timezone)

The B2B sales landscape is undergoing a rapid transformation. Digital sales and ecommerce solutions are nothing new for B2C but their importance for B2B companies is growing exponentially. 


As major B2B players are rethinking what digital sales mean to them and an entire industry is finding itself trying to navigate the vast array of digital sales solutions, how do you go about sourcing the best solutions, practices and approaches to succeed?


In this webinar, we welcome the global B2B ecommerce expert Marta Dalton to discover the changing B2B landscape and how to adapt to it. We'll also hear case stories from leading-edge B2B companies Framery and hallon.


Join to learn how to best digitalise your account-based sales and bring efficiency and automation to B2B sales practices for online success.

Ps. Stay on for a live Q&A after the program to ask the speakers your own questions!


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Marta Dalton
Global eCommerce Director – Unilever

Formerly: Director of eCommerce at Coca Cola


Marta can be considered as one of the biggest thought leaders in global B2B ecommerce and digital business. She’s spent time leading software development teams and digital marketing departments at companies ranging from startups to the Fortune 100. During her time as the Director of eCommerce at CocaCola, she took the B2B ecommerce business from pilot to nearly $400M in 3 years.

Marta is fluent in translating "business to techie" or vice versa – she’s as comfortable talking to developers about the product roadmap as she is setting strategy with the executives, handling the complexities of distribution, or discussing the challenges of web pricing.


Olli Sirén
Sales Development Director – Framery Acoustics


Framery is the pioneer and the world’s leading manufacturer of soundproof private spaces for solving noise and privacy issues in open offices. Their products are boosting creativity and productivity in offices of dozens of the world’s leading companies, including Microsoft, Puma and Tesla. In fact, 40% of all Forbes 100 companies use Framery.


Olli is in charge of developing Framery's global sales team by training and educating, as well as building and adopting digital tools to automate routine tasks. He actively participates in strategic projects, such as the commercialisation of new offerings and building the online store. Olli will offer us a view into how Framery has become a global success story.


Anne-Louise Wirén
Chief Commercial Officer - hallon (Hi3G Access)


Hallon is a digital contender challenging the Swedish telecom arena with its simple and digital approach. The entire business, from purchase to customer service, takes place online. In 2013 hallon launched on the B2C market and in 2018 they decided to take on B2B as well with a focus on SMEs that thrive on a simplistic and digital approach. In the three years that hallon has been in the market, they have managed to build a significant customer base of satisfied clients and mastered how to adapt their site and offer to the needs of the B2B market.

Anne-Louise Wirén has been Chief Commercial Officer at hallon for the past three years. Prior to that, she has had a long career at the parent company Tre from where she has vast experience ranging from product development to CRM to customer analysis. 

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14:00-15:00 CEST (SWEDEN)
15:00-16:00 EEST (FINLAND)
+ 15 min Q&A
KEYNOTE: The Changing Role of B2B Sales Representatives
  • Marta Dalton
    Global eCommerce Director, Unilever 


  • Olli Sirén
    Sales Development Director, Framery
  • Anne-Louise Wirén
    Chief Commercial Officer, hallon (Hi3G Access)
Q&A (starting at 15:00 CEST, 16:00 EEST)

Key themes

  • How is the role of B2B sales representatives changing with digital
  • What are the key areas of B2B digital sales to focus on now
  • Scaling and growing B2B digital sales globally
  • How can digital solutions be a catalyst for traditional B2B sales
  • Global B2B digital sales success stories

Discover the future of digital B2B sales


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