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Expert panel discussion

- free webinar

17.9.2020, Thursday

14:00 - 15:00 CEST (Europe - Stockholm)

In the Digital sales first webinar we take the learnings from some of the great disruptors from different industries in Sweden to pick their brain on what does it take for an organisation to change focus and adopt a real digital sales strategy.


Some say that digital revenue is not easily adopted in their industry. However the facts are obvious: with the entry of Amazon and Alibaba, very few can deny that all goods and services are easily bought online. Yet not all industries have adapted to this customer behavior. We’ll cover this and more during the webinar - secure your spot today!


Join the Digital Sales First webinar


14:00 - 15:00 CEST

Welcome & introduction

Expert panel

Amer Mohammed
Chief Digital Officer, Coop Sweden

Ida Josefsson
Head of Channel Strategy and Innovation, SJ

Fredrik Modigh
Senior eCommerce System- and Business Development Manager, Cygate

Question & answer


Panel members

Amer Mohammed
Chief Digital Officer, Coop Sweden

Amer is an entrepreneur and programmer since the age of 14. He has a long career in digital sales, innovation and transformation.


"Design the experience, invent the technology. Everyone is talking about digitalisation, transformation and AI. However, your customers don't care about you moving to the cloud or upgrading to automated warehouses. If the goal is not a superior user experience, your newly refactored app in react means nothing."

Ida Josefsson


Head of Channel Strategy and Innovation, SJ


Ida has been leading the digital strategy for SJs customer channels for years. She is working towards the goal of making the train operator SJ the most digital company in Sweden.


With experiments and optimisation together with customers, and agile ways of working she aims to secure the best user experience in the future. "Today, 75% of travels are being sold on mobile, in what channels will we reach the customer in the future? Mobile, voice or something else?"

Fredrik Modigh
Sr eCommerce System- and Business Development Manager, Cygate

Fredrik is a digital visionary who is passionate about what digitalisation can do for a company and especially their customers.


Fredrik started his e-commerce career early. Already in the mid-90s he had built some ecommerce sites and realised that it was the future. Now, 25 years later, Fredrik still thinks it is fun, challenging and exciting to help companies digitize their sales and all the other processes that follows in these projects.

Join the Digital Sales First webinar

Key themes

  • The digital sales first mentality
  • Customer journeys in 2020
  • Strategies and tactics to achieve digital growth
  • Technology as an enabler for competitive advantage in digital sales

Welcome to the future of digital sales


Join the Digital Sales First webinar

Digital Sales Efficiency and Win-back Strategies

Report by Columbia Road

We conducted research with Nordic sales and marketing leaders from different industries to get a better understanding of how the role of digital sales and marketing is going to change after the COVID-19 impact and what the future holds.


Download the report