- free webinar
15:00 - 16:00 EET (Europe - Helsinki)
It’s a hard fact that digital sales are bringing in ever more revenue for most companies - either directly or as an enabler. This makes the role of IT crucial for business success ever more increasingly.
What is the role of IT as a sales enabler in future companies? Can new ways of working make IT an active driver for digital sales instead of being just a back-office function? Should investments be focused on enabling data capabilities, sales process automation, or on leading customer experience?
And of course: The world is changing quickly – how to achieve all this with a fast enough time-to-market?
From business and cost-driven IT toward sales-driven IT. Join the webinar and learn what it takes to make IT a driver of digital sales.
15:00 - 16:00 EET
WELCOME & INTRODUCTION
VP, Digital Customer Offering & Experience – Fortum
Katrin Lindahl Wallin
CIO – Nordic Finance
Product Lead – Wolt
Jan-Erik is an experienced leader with deep knowledge in digitalisation and change management from several roles in an international context. In his current role at Fortum, Jan-Erik is responsible for the digital strategy starting from customer needs along the entire value stream, and its implementation, bringing business and technology together under the same umbrella.
In his past positions, Jan-Erik has been a consultant at McKinsey&Co, an operational and functional manager at If Insurance, and is now working within utilities as the VP of the Digital Customer Offering at Fortum’s Consumer Solutions.
Katrin is a dedicated person with high enthusiasm and the talent to make her team members motivated and invested in a shared goal. She has worked in leading positions for 19 years within IT and finance.
In her past positions, Katrin has gained extensive experience in projects where she's been in charge of renewing or building something new: new teams or departments, new processes, new structures, and new working models.
Antti's main mission in his current role is to support the award-winning apps teams to make Wolt even more loved by users. Antti is a combination of extensive technical know-how, passion, and an incredible capability to empower his team. With a long history in technology-heavy result-driven projects, Antti is well experienced in supporting and fostering result driven IT.
Wolt is a Finnish technology company known for its food-delivery platform that has millions of users in nearly 100 locations around the world. Wolt was ranked second in the 2020 edition of the FT:1000 Europe’s Fastest Growing Companies 2020 published by the Financial Times.
IT is in an increasingly crucial role for business success, as companies’ revenue growth can be heavily dependent on IT’s capabilities and operating practices – either directly via digital sales of enabled by digital. Increasingly complex services are sold online, lead generation and lead nurturing have become highly IT and data-dependent, and IT capabilities have to support a smooth buying journey through all imaginable channels.
Regardless of whether you come from a traditional large corporation, a smaller enterprise, B2C or B2B, rethinking IT’s role has the potential to make or break your future success. Sign up now!
We conducted research with Nordic sales and marketing leaders from different industries to get a better understanding of how the role of digital sales and marketing is going to change after the COVID-19 impact and what the future holds.