Banner_ITDigitalSales


Expert panel discussion

- free webinar

3.11.2020, Tuesday

15:00 - 16:00 EET (Europe - Helsinki)

It’s a hard fact that digital sales are bringing in ever more revenue for most companies - either directly or as an enabler. This makes the role of IT crucial for business success ever more increasingly.

 

What is the role of IT as a sales enabler in future companies? Can new ways of working make IT an active driver for digital sales instead of being just a back-office function? Should investments be focused on enabling data capabilities, sales process automation, or on leading customer experience?

 

And of course: The world is changing quickly – how to achieve all this with a fast enough time-to-market?

 

From business and cost-driven IT toward sales-driven IT. Join the webinar and learn what it takes to make IT a driver of digital sales.

 

 

Join IT in 2021 webinar

 

Agenda

15:00 - 16:00 EET

WELCOME & INTRODUCTION

EXPERT PANEL

Jan-Erik Fredriksson
VP, Digital Customer Offering & Experience – Fortum

Katrin Lindahl Wallin
CIO – Nordic Finance

Antti Kosonen
Product Lead – Wolt

Q&A

 


Panel members

 
jan-erik-frekrisson-fortum
Jan-Erik Fredriksson
VP, Digital Customer Offering & Experience – Fortum

 

Jan-Erik is an experienced leader with deep knowledge in digitalisation and change management from several roles in an international context. In his current role at Fortum, Jan-Erik is responsible for the digital strategy starting from customer needs along the entire value stream, and its implementation, bringing business and technology together under the same umbrella.

 

In his past positions, Jan-Erik has been a consultant at McKinsey&Co, an operational and functional manager at If Insurance, and is now working within utilities as the VP of the Digital Customer Offering at Fortum’s Consumer Solutions.

Katrin-Lindahl-Wallin
Katrin Lindahl Wallin
CIO – Nordic Finance

 

Katrin is a dedicated person with high enthusiasm and the talent to make her team members motivated and invested in a shared goal. She has worked in leading positions for 19 years within IT and finance.

 

In her past positions, Katrin has gained extensive experience in projects where she's been in charge of renewing or building something new: new teams or departments, new processes, new structures, and new working models.

antti-kosonen
Antti Kosonen
Product Lead – Wolt

 

Antti's main mission in his current role is to support the award-winning apps teams to make Wolt even more loved by users. Antti is a combination of extensive technical know-how, passion, and an incredible capability to empower his team. With a long history in technology-heavy result-driven projects, Antti is well experienced in supporting and fostering result driven IT. 

 

Wolt is a Finnish technology company known for its food-delivery platform that has millions of users in nearly 100 locations around the world. Wolt was ranked second in the 2020 edition of the FT:1000 Europe’s Fastest Growing Companies 2020 published by the Financial Times.

Join IT in 2021 webinar

Key themes

  • What does it mean to have IT as a sales driver
  • What kind of ways of working help IT to be a business partner
  • Key investment and focus areas for IT
  • Rapid time-to-market
  • Challenges, success stories and learnings

What is this event about?

 

IT is in an increasingly crucial role for business success, as companies’ revenue growth can be heavily dependent on IT’s capabilities and operating practices – either directly via digital sales of enabled by digital. Increasingly complex services are sold online, lead generation and lead nurturing have become highly IT and data-dependent, and IT capabilities have to support a smooth buying journey through all imaginable channels.

 

  • What is the role of IT as a sales enabler in future companies?
  • Can new ways of working make IT an active driver for digital sales instead of being just a back-office function?
  • As an IT decision-maker, do you have a mutually beneficial collaboration set up with sales?
  • Should investments be focused on enabling data capabilities, sales process automation or leading customer experience?
  • How is it possible to achieve all this with a rapid enough time-to-market in the quickly changing business environment?

 

Regardless of whether you come from a traditional large corporation, a smaller enterprise, B2C or B2B, rethinking IT’s role has the potential to make or break your future success. Sign up now!

 

Discover what future IT looks like

 

 

Join IT in 2021 webinar

 


Digital Sales Efficiency and Win-back Strategies

Report by Columbia Road

We conducted research with Nordic sales and marketing leaders from different industries to get a better understanding of how the role of digital sales and marketing is going to change after the COVID-19 impact and what the future holds.

 

Download the report