It’s a hard fact that digital sales are bringing in ever more revenue for most companies - either directly or as an enabler. This makes the role of IT crucial for business success ever more increasingly.
What is the role of IT as a sales enabler in future companies? Can new ways of working make IT an active driver for digital sales instead of being just a back-office function? Should investments be focused on enabling data capabilities, sales process automation, or on leading customer experience?
And of course: The world is changing quickly – how to achieve all this with a fast enough time-to-market?
From business and cost-driven IT toward sales-driven IT. Join the webinar and learn what it takes to make IT a driver of digital sales.
IT is in an increasingly crucial role for business success, as companies’ revenue growth can be heavily dependent on IT’s capabilities and operating practices – either directly via digital sales of enabled by digital. Increasingly complex services are sold online, lead generation and lead nurturing have become highly IT and data-dependent, and IT capabilities have to support a smooth buying journey through all imaginable channels.
Regardless of whether you come from a traditional large corporation, a smaller enterprise, B2C or B2B, rethinking IT’s role has the potential to make or break your future success. Sign up now!
We conducted research with Nordic sales and marketing leaders from different industries to get a better understanding of how the role of digital sales and marketing is going to change after the COVID-19 impact and what the future holds.
