As the year draws to a close, we’re excited to share some standout insights from this autumn to help you step confidently into the new year. From key trends shaping 2025 to practical ways of making the most of the combined power of customer data and AI, there’s plenty to explore.
This year, customer data has taken its well-earned place in the spotlight – it was the main focus at our Digital Commerce Forum and continues to drive the trends we see shaping 2025, with AI only amplifying its importance.
In this edition, you’ll find key industry trends, event keynote recordings, and a must-read whitepaper on unlocking AI-driven growth. We hope these resources inspire you as you plan for the year ahead.
Thank you for being part of our journey in 2024. Wishing you happy holidays and a fantastic start to 2025, friend!
Mia Jokiluhta
Featured stories
Five digital sales trends to watch in 2025
Looking ahead to the new year, the world of digital commerce continues to evolve rapidly. To help you prepare, our consultants have identified five key trends that will reshape how businesses connect with customers and drive growth in the coming year:
Turning behaviour into insights: Make better use of customer data to uncover actionable opportunities.
AI at a turning point: Shift from hype to delivering real operational value and profitability.
Seamless customer engagement: Build consistent and meaningful connections across every channel.
Composable technology architecture expanding beyond B2C: Adapt to the increasingly complex needs of the B2B sector with modular solutions.
Sustainability meets strategy: Embrace sustainability as a core element of digital success.
Prepare your business for what’s next – discover the full breakdown in our blog.
Relive our autumn highlight: on-demand Digital Commerce Forum keynotes
What a privilege it was to gather over 200 of the brightest minds in digital sales under one roof! This sold-out event was packed with energy, inspiration, and incredible talks from industry leaders, all centred around the theme of customer data utilisation.
Missed it? No worries – you can catch all the action on-demand and relive the magic whenever and wherever you want.
Looking to drive measurable growth in 2025? Our latest whitepaper explores how aligning your teams around customer-centric insights and AI-enhanced strategies can unlock sustainable success. Packed with actionable steps, this resource is a must-read for any forward-thinking business.
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