Vol. X  ✽  No. 3  ✽  Friday, December 19

From the editor

2025 highlights worth revisiting + something exciting on the horizon

This time of year naturally brings a bit of reflection. We're grateful for another year of pushing what's possible in digital sales together with the brilliant people we get to work with, and we're already looking ahead, with an exciting onsite event kicking off the new year in January.

In our final newsletter of the year, we've pulled together a handful of highlights we think you'll enjoy, including the keynote recordings from our sold‑out Digital Commerce Forum with global voices from Vinted, Nike, Metso and more.

Wishing you a warm, restful holiday season and a bright start to the new year, friend! 🎄

Mia and the Roadies

Relive the magic of Digital Commerce Forum: watch the keynote recordings

The Digital Commerce Forum brought together more than 200 commercial and technology leaders to explore how AI, data and digital innovation are reshaping the way businesses grow.

Each talk offered a rare, behind‑the‑scenes look at how some of the most forward‑thinking teams are using AI and data to drive real commercial results.

These were the kind of keynotes that stay with you long after the event ends, and the best part is that you can now watch them all on demand. 

Get ready to learn from: 

🌟 Linda Cereda – VP, Global Digital Brand, Nike

🌟 Timothy Lange – Director of Product, Growth, Vinted

🌟 Jaakko Huhtapelto – VP, Digital Solutions, Metso

🌟 Eero Martela – Managing Partner, Columbia Road

Webinar: Customer insights into action with AI

If you're looking to turn customer data into something more meaningful than dashboards, our 30‑minute on‑demand webinar is a great place to start.

In this session, we walk through how to transform raw customer information into insight‑driven actions, and how AI can help you communicate more personally, automate smarter, and ultimately drive better commercial results.

You'll learn how to spot insights that matter, turn them into clear segmentation and personalised messaging, and use automation tools that lift both customer satisfaction and business performance. We also share real client examples and a live demo of a customer insights agent in action.

Upcoming live event: Agentic business at scale

Join us on January 15th for an energising afternoon in Helsinki, where we'll explore how AI agents are reshaping digital sales, not in theory, but in practice.

You'll see how companies are already using agentic tools to boost sales performance, streamline work, and create new kinds of customer experiences. We'll walk through real cases, open up our latest learnings, and even build an agent together so you leave with something concrete in hand.

There will be live demos, plenty of inspiration, and space to ask questions, exchange ideas, and meet others who are just as curious about where AI is headed next. And yes, we'll wrap up with drinks, snacks, and great conversation!

🎟️ Participation is free but binding; seats go fast. 

Thanks for joining us this year

2025 was big. 2026 will be even bigger. If you enjoyed this newsletter, pass it on to someone who’d appreciate fresh ideas on digital sales.