Vol. VIII  ✽  No. 2  ✽  Wednesday, 12 Apr

 From the editor

Web analytics is changing – Here's your guide to navigating the change

The world of web analytics has experienced quite a turbulence lately.

Legislative regulations and consequently Google Analytics' uncertain position in the market has forced companies to rethink their web analytics set-ups. All while the need for better business insights is only growing.

Our consultants have had their hands busy helping our clients navigate the change. We've also decided to put pen to paper and share the insights here as well.

Many are considering alternatives for Google Analytics. On our blog, we give thorough reviews of two web analytics tools: Piwik PRO and Snowplow. We also introduce alternatives for soon-to-be sunset Google Optimize. And to help you get things right from the first data point, we wrote a guide to compliant cookie consent management.

You find all this and much more in this newsletter. We hope these articles are helpful to you, Friend!

Helmi from Columbia Road

In the spotlight: Piwik PRO

In this blog post, we introduce Piwik PRO, which has become one of the most popular alternatives to Google Analytics. Read on as we discuss Piwik PRO, its basic set-up and use cases in depth. 

In the spotlight: Snowplow

In this article, we look into Snowplow – an alternative to common web analytics tools such as Google Analytics and Adobe Analytics. As Snowplow is highly customisable, it tends to be a more complex tool. We give you a thorough introduction to the tool and discuss who it is relevant to.

Google Optimize is sunsetting – here are alternatives

Google recently announced that it will be sunsetting Google Optimize this September, further shaking Google's position in the web analytics field. In this article, we introduce you to viable alternatives such as VWO and Optimizely.  

The essentials of cookie consent management

Compliant cookie consent management should be the starting point to all web analytics in 2023 and beyond. In this article, we give a practical guide to managing consent on your site.

A postcard from MeasureCamp Helsinki

We attended MeasureCamp Helsinki – Here's what we learned

Four of our consultants recently attended the legendary MeasureCamp that was held in Helsinki for the first time. Read our insights and feelings from the infamous analytics unconference.

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