Digital Business Toolkit
Get exclusive access to the complete set of our most popular canvases, the practical tools our consultants put into action daily to help teams understand their customers, uncover opportunities and make smarter commercial decisions.
For the first time, we've gathered all 12 canvases and the full guided booklet into one easy-to-use package.
Clarity, focus and commercial impact, all in one place
Get the toolkitThe Digital Business Toolkit collects the most widely used canvases from our first decade and brings them together in one practical package.
These are the tools organisations across the Nordics (and beyond) use to understand their customers, uncover opportunities and make confident commercial decisions.
Each canvas offers a clear starting point and a simple structure for exploring insights, aligning teams and turning ideas into action.
Download the toolkit, choose the canvases relevant to your work and start applying them right away!
Inside this exclusive toolkit, you'll find tools for:
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Starting with people and value – understanding who your customers are, what they need and why they choose you → Key Customer Persona Mapping, Buyer Persona Canvas, Value Proposition Canvas
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Mapping the journey – seeing how customers progress through the commercial flow and where friction or opportunity appears → Customer Journey Map, B2B Digital Sales Canvas
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Turning insight into action – identifying growth opportunities, designing for engagement and spotting scalable improvements → Growth Opportunity Canvas, Personalisation Opportunity Canvas, Customer Engagement Canvas, AI Opportunities in Digital Sales
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Prioritising what to do next – defining targets, comparing initiatives and structuring work into a clear, measurable roadmap → B2C Target Setting Canvas, B2B Target Setting Canvas, Prioritisation Canvas, Growth Backlog
"The right tools help teams see their customers more clearly, spot real opportunities and make decisions with confidence. The Digital Business Toolkit gives structure to conversations that often feel scattered, helping teams uncover practical improvements, align quickly and turn plans into results that actually show up in the numbers."
Pirkka Kaijanen, Principal Consultant