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Platforms we master

Digital commerce platforms for sustainable growth and seamless customer experiences

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When it comes to digital sales, the right platforms and tools can make all the difference in converting visitors into loyal, long-term customers. Based on your unique business case and goals, we guide you in selecting the most effective solutions from the vast array of opportunities.

Specialised digital commerce tools

Tailored solutions for every business need

We bring expertise in various digital and composable commerce tools, enabling businesses to address challenges and seize new opportunities. These tools play a crucial role in enhancing broader digital sales operations:

Platforms_Braze

Braze

Personalised customer connections

Braze enables brands to deliver personalised, data-driven messaging across multiple channels, such as email, SMS, and in-app notifications. Its real-time engagement capabilities ensure businesses can create timely and relevant experiences that strengthen customer loyalty.

Platform_Shopify

Shopify

Ecommerce simplicity and scalability

Shopify offers an intuitive and robust platform for businesses looking to build and grow their online presence. Its vast plugin ecosystem and scalability make it ideal for companies at different stages of growth, from startups to established enterprises.

Platform_Bloomreach

Bloomreach

Engagement-first personalisation

Bloomreach is a go-to platform for businesses aiming to enhance site search, content management, and overall customer experience. With its AI-powered solutions, Bloomreach helps optimize product discovery, driving both engagement and conversion.

Platform_Commercetools

Commercetools

Future-proof commerce architecture

Commercetools is a leader in headless commerce, offering a flexible and modular approach that enables businesses to innovate without limitations. Its API-first architecture ensures businesses stay agile and ready for future developments.

Platforms_WooCommerce

WooCommerce on WordPress

Versatile content-driven commerce

For businesses seeking a powerful blend of content and commerce, WooCommerce on WordPress is a winning combination. Its open-source nature allows for high levels of customisation, making it a popular choice for businesses of varying sizes.

Platforms_Storyblok logo

Storyblok on WordPress

Visual-first headless CMS

A modern headless CMS built for composable architectures. Storyblok pairs an intuitive visual editor with a flexible API-first backend, giving full control to build, edit, and publish omnichannel content.

Sales forecasting and insights

Employ predictive and conversational analytics to identify potential leads, assess sales trends, and optimise resource allocation, minimising costs and increasing efficiency.

Personalisation

Analyse customer data to deliver personalised product and service recommendations, increasing conversion rates.

Agents and copilots

Coach and rapport sales or enable sales in customer self-service and commerce channels

Building stronger customer relationships with customer engagement platforms

Customer engagement is the cornerstone of successful digital sales. We have deep expertise in leading platforms that help businesses build lasting customer relationships:

Services_Salesforce

Salesforce

An all-encompassing CRM platform with real-time insights and hyper-personalised customer engagement.

Services_Dynamics

Microsoft Dynamics

A robust platform for managing customer relationships, offering powerful analytics and integration capabilities.

Services_Hubspot

HubSpot

Renowned for its inbound marketing approach, HubSpot excels at creating seamless customer journeys and managing sales pipelines.

Customer segmentation

Use AI to segment customers more effectively based on their behaviours and preferences, enabling more targeted and effective marketing campaigns.

Content optimisation

Apply generative AI to create and optimise marketing assets, improving engagement rates across digital platforms.

1-1 experiences at scale

Automated micro-segments and target across channels with personalised content.

Automated customer support

Implement AI-driven chatbots and virtual assistants to provide instant support, reducing wait times and freeing up human agents for more complex queries.

Predictive customer service

Use AI to identify predictive patterns related to customer issues and proactively address them, enhancing overall support quality and customer experience.

It’s been a pleasure to work with the great Columbia Road team to develop sustainable solutions for our growth both today and in the future. Their insights and support have been pivotal as we’re now able to use our data to drive real business impact.

Tuomo Räsänen, CEO, Bo LKV

Enriching the digital sales ecosystem

In addition to core digital commerce and customer engagement platforms, we utilise a range of additional tools that complete the digital sales ecosystem:

Platform_Custobar

Custobar

A customer data platform designed to unify data from different sources, enabling more effective marketing automation.

Platform_DynamicYield

Dynamic Yield

A real-time personalisation platform that increases engagement and conversions by delivering tailored experiences.

Platform_Spryker

Spryker

Known for its modularity, Spryker is perfect for businesses with complex or highly customised digital commerce needs.

Platform_BlueConic

BlueConic

A customer data platform focused on unifying data and enabling cross-channel activation.

Platform_Voyado

Voyado

A loyalty and personalisation platform that supports advanced segmentation and targeted marketing.

Platform_Contentful

Contentful

A flexible headless CMS that facilitates scalable content orchestration across digital channels.

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Hightouch

A data activation platform designed to sync customer data across sales and marketing tools, enabling seamless, personalised engagement.

Results

Always measurable results

Digital sales should be all about impact: growth in conversions, growth in customers, growth in conversions. We want to deliver value to our clients right from the beginning.

Crossfunctional

Cross-functional

Our approach is always based on putting together a cross-functional team that can work on all aspect of digital commerce. Teams of developers, designers, martech and data consultants work on the entire customer journey testing, optimising, and delivering concrete results.

Coding

Hands-on

Not only do we have the competencies to guide you in your digital commerce strategy, tool selection, architecture mapping and other high-level decisions but we are focused on implementing solutions and running daily sales operations.

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Ownership of business goals

One of the areas we get most praise from is taking real ownership of our clients' goals and treating them like our own. When you work with us, we are 100% committed to your needs, targets, and desired outcomes.

Data

Data in our DNA

We believe data should be the foundation all digital commerce activities are based on. Having the right kind of data, having enough of data, and knowing how to utilise data are the principles we live by. It's ok if you don't have everything in place yet, we can help you get there.

Ready to build something great together?

Whether you're optimising a small ecommerce operation or implementing an enterprise-wide digital sales ecosystem, we have the expertise to guide you at every step.

 

Viljo Valovirta

+358 50 380 6876
viljo.valovirta@columbiaroad.com



Matti Liski

+358 50 506 0567
matti.liski@columbiaroad.com