Make growth opportunity ideation a continuous part of your business processes and learn to identify new opportunities.
This canvas helps you to go through all key elements that should be addressed when running a growth hacking cycle for a particular market or customer segment. In short, these are:
1. Target market and segment
2. Key value proposition
3. How to reach the customers and with what message
4. How to make the buying as easy as possible
5. How to achieve more revenue with existing customers
After you have filled in the canvas, you will have a much better understanding of where and how growth can be acquired in one particular customer group.