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Nordic digital sales consultancy

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Nordic Finance

"With Columbia Road, we’ve seen 10x growth in lead generation and reached ambitious turnover targets."

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We help companies sell better. Our mission is to turn complex problems into seamless commercial solutions.

The future we believe in

Key themes in digital commerce

Data powered growth

Data powered growth

Reach your highest potential with cross-functional growth teams who focus on data-enabled customer acquisition, conversion optimisation, and retention.

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Composable commerce

Composable commerce

Build top-of-the-line customer experiences with modern digital sales technologies, APIs, microservices, and cloud to achieve hyper-speed growth on a fully modular, innovation supporting technology stack.

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Digital sales ecosystem

Digital sales ecosystems

Stay future-proof, ensure stability, and increase efficiency by choosing an ecosystem-based approach for digital sales and customer engagement in complex settings.

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Sell better with any technology

Our consultants master all the major platforms and technologies.


Who we are

We are about impact

Our mission is to turn complex problems into seamless commercial solutions. We are specialised in marketing technology, development and UX/UI design. The hands-on and cross-functional teams work closely together with the client, getting things done.

We are an international zero-hierarchy company where each consultant is empowered to take ownership of their work. We can achieve the best possible outcomes by embracing the pillars of our culture: trust and transparency, autonomy and ownership, and working as a community.

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"Columbia Road has enforced the growth mindset while producing excellent results."

Maria Andersson

Head of Digital Development, Customer Service and Loyalty Solutions at Scandinavian Airlines

"Columbia Road has impressed us with their tech capabilities, while the main focus has always been on solving business challenges!"

Juha Lehtola

Customer Communications at Fortum

"Columbia Road's team is proactive and understands ecommerce from business, design and technical perspectives."

Mika Ylilehto

Ecommerce Manager at Oura



In our cross-functional teams you'll gain an understanding of many project areas. As Futurice's subsidiary, we are part of a family of 700 designers and developers.



We have Roadies from over 20 nationalities and the official language is English. Diversity, equity and inclusion are at the heart of our culture.



Columbia Road has offices in Finland, Sweden and the Netherlands – at central locations.

"Columbia Road’s deep expertise in digital sales and data-driven growth have been crucial for the performance of our digital services. They have helped us find new opportunities to improve our customers’ online journeys."



What we do

We help companies sell better by building seamless digital solutions and running concrete growth activities.

Strategy, architecture and design

Find the best recipe for winning commercial concepts, digital sales strategy, and design.

Commercial IT solutions

Embrace results-driven design and software development practices focusing on the entire commercial customer journey.

Growth teams and operations

Grow in all parts of the commercial customer journey and generate higher customer lifetime value.

Data and analytics

Get direct impact from the customer interface by utilising data better.


Software developers and
Data engineers


Martech consultants


Design consultants


Strategy consultants


Hockey stick growth in partner engagement with a lead-to-order platform

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Supercharge your digital sales

We believe in openness and sharing, which is why we have decided to publish all our best tools we use with our clients.

Customer Journey Map


Take a step towards creating an innovative, value-adding customer experience by mapping your customers' journey with this easy-to-use canvas. You'll get a six-step guided example of one customer journey and an empty template on both Miro and as a printable document for you to fill in with your business' customer journey.

Get your own Customer Journey Map

Hybrid sales toolkit


This toolkit for digital sales teams allows you and your teams have those essential discussions on how to work in this new hybrid world and make the most out of it.

The interactive toolkit with playing cards is hosted on Miroverse from where you can freely copy & use it either online or by printing out the cards. The toolkit comes with a user guide and a collection of suggestions and learnings.

Get the template

Digital commerce canvas


With this template, you get a thoroughly holistic yet lightweight start for analysing, planning or redesigning your digital sales and customer acquisition. You'll be able to map current challenges, set target state for digital commerce, do opportunity analysis, and more!

Get the template

Buyer persona template


Use this buyer persona template to map your business' buyer persona profiles. Personas describe in detail who your key customers are and why they feel the way they do. Buyer personas have a crucial role in the increasingly important discipline of customer journey mapping.

Get the template

We are hiring

Join us!

We’re looking for new Roadies to join our Helsinki, Stockholm, and Tampere offices!

Our tight-knit team consists of business consultants who understand software and of highly talented business-driven design and technology specialists.

Open positions


We are an international flat low-hierarchy organisation with many like-minded ambitious professionals from over 15 countries, ready to help you and share their knowledge.

Thanks to cross-functional teams, you'll learn new skills and gain an understanding of other project areas.



Columbia Road is a subsidiary of Futurice, a digital design and development consultancy. This means we are part of a family of 700 designers and developers.

Our offices are in central locations and are equipped with all the possible tools and comforts you might need for your work.


Glassdoor rating

On Glassdoor Columbia Road's current overall grade is 4.7/5. The grade includes areas such as future prospects, salary & benefits, colleagues & community, and safe company culture.

We offer extensive country-specific benefits, such as wellness benefits, phone & lunch benefits, free-time insurance, comprehensive health care, sports & culture benefit and more!

Culture Code

Get to know us, the Roadies, and Columbia Road in this culture book. We wrote it as a team, and it's about how we see, feel, and live Columbia Road's culture, values, and mission — and everyday life on the Road.

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How can we help you?