Full-stack development & design for ecommerce
Continuous development & maintenance
Digital marketing and marketing technology
Digital sales strategy
Growth hacking
This book is a crystallisation of the key themes leaders in IT need to understand in 2021 to push their digital-enabled sales forward.
Sharing a common understanding of the buyer journey between functions allows IT to choose and combine technology solutions more efficiently to create concrete sales impact.
In this book we discuss how that change will affect companies on organisational and structural level, what it means for customer experience, how ways-of-working and culture needs to adapt, and what future technologies need to be considered, amongst other key themes.
