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Nordic digital sales consultancy

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We help companies sell better. Our mission is to turn complex problems into seamless commercial solutions.

The future we believe in

Key themes in digital commerce

Data powered growth

Data-powered growth

Reach your highest potential with cross-functional growth teams who focus on data-enabled customer acquisition, conversion optimisation, and retention.

Composable commerce

Composable commerce

Build top-of-the-line customer experiences with modern digital sales technologies, APIs, microservices, and cloud to achieve hyper-speed growth on a fully modular, innovation supporting technology stack.

Digital sales ecosystem

Digital sales ecosystems

Stay future-proof, ensure stability, and increase efficiency by choosing an ecosystem-based approach for digital sales and customer engagement in complex settings.

Our services

Strategy, architecture 
and design

Find the best recipe for winning commercial concepts, digital sales strategy, and design.

  • Innovation
  • Strategy
  • Commercial IT architecture
  • Service design
  • Customer experience
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Commercial IT solutions

Embrace results-driven design and software development practices focusing on the entire commercial customer journey.

  • Custom solutions
  • Microservices
  • Ecommerce
  • CRM
  • UX and UI design
  • Sales portals and CPQs
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Grow in all parts of the commercial customer journey and generate higher customer lifetime value.

  • Lead generation
  • Marketing automation
  • Growth hacking
  • Conversion rate optimisation
  • DevOps
  • Loyalty

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Get direct impact from the customer interface by utilising data better.

  • Data activation
  • Platforms and pipelines
  • Data-driven services and ecosystems
  • Data-driven processes
  • Analytics and insight

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Software developers and
Data engineers


Martech consultants


Design consultants


Strategy consultants

Ways of working

Energise your digital sales 

You'll find that working with us is like working with no other company.

We work hands-on in cross-functional teams, who take ownership of your business goals. Data is in our DNA and we always deliver results

We are about impact. 

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Hockey stick growth in partner engagement with a lead-to-order platform

Read case study
With the end-to-end service, our partners have all the necessary information to design, sell, order, and service Framery products. The Framery 360 portal removes bottlenecks and frees time to focus on the value-adding parts of the sales and after-sales process.

Olli Siren

Development Director

Framery wanted to further develop processes and tools in information sharing, collaboration, sales and after-sales tools with their partners. Thus, they decided to join forces with Columbia Road to build Framery 360, a channel for an end-to-end buying experience. The platform is a one-stop-shop for partners, designers, and architects. It includes digital tools for all key use cases along the buyer journey and enables faster quote-to-order lead time with transparency into delivery times, shipping costs, order statuses, and availability.

We started by designing the UX and visual design to reflect the Framery brand better and to match the award-winning level of customer design standards. We then moved visual sales configurators, quoting, and ordering onto the Salesforce Community cloud. To be sure of the technical viability, we took a proof-of-concept approach to ensure we chose the right solution for the most complex features, such as visual configuration. To allow full ownership of the whole solution, the complex product data and product visualisation were moved to the Salesforce platform to enable higher business agility.

With this, Framery has the possibility to see the full end-to-end view of the whole buyer journey. The custom-build configurator is in sync with the ERP allowing better lead management, role based-personalisations, and efficient sales.


Read case study

Customer Journey Map


Take a step towards creating an innovative, value-adding customer experience by mapping your customers' journey with this easy-to-use canvas. You'll get a six-step guided example of one customer journey and an empty template on both Miro and as a printable document for you to fill in with your business' customer journey.

Get your own Customer Journey Map

We are hiring

Join us!

We’re looking for new Roadies to join our Helsinki, Stockholm, and Tampere offices!

Our tight-knit team consists of business consultants who understand software and of highly talented business-driven design and technology specialists.

Open positions


We are an international flat zero-hierarchy organisation with many like-minded ambitious professionals from over 15 countries, ready to help you and share their knowledge.

Thanks to cross-functional teams, you'll learn new skills and gain an understanding of other project areas.



Columbia Road is a subsidiary of Futurice, a digital design and development consultancy. This means we are part of a family of 700 designers and developers.

Our offices are in central locations and are equipped with all the possible tools and comforts you might need for your work.


Glassdoor rating

On Glassdoor Columbia Road's current overall grade is 4.7/5. The grade includes areas such as future prospects, salary & benefits, colleagues & community, and safe company culture.

We offer extensive country-specific benefits, such as wellness benefits, phone & lunch benefits, free-time insurance, comprehensive health care, sports & culture benefit and more!

Culture Code

Get to know us, the Roadies, and Columbia Road in this culture book. We wrote it as a team, and it's about how we see, feel, and live Columbia Road's culture, values, and mission — and everyday life on the Road.

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