A Nordic Digital Sales Consultancy
What is the role of IT in future companies? What kinds of ways of working make IT an active driver for digital sales instead of being just a back-office function?
From business and cost-driven IT toward sales-driven IT. Learn from industry forerunners what it takes to make IT a driver of digital sales.
November 3rd, 2020
We conducted research with Nordic sales and marketing leaders from different industries to get a better understanding of how the role of digital sales and marketing is going to change after the COVID-19 impact and what the future holds.
"Columbia Road was able to combine everything into elegant user experience and a technically cutting-edge solution that also allows us to be data-driven in the future." Timo Korander, Head of Consumer Services - Digital Commerce, Posti
In this book we discuss how that change will affect companies on organisational and structural level, what it means for customer experience, how ways-of-working and culture needs to adapt, and what future technologies need to be considered, amongst other key themes.
Join thousands of other readers and get digital sales news, tools and case research delivered to your inbox once a month.