All businesses are facing a massive shift, we’re entering a totally new environment with new rules. Companies will face great adaptation challenges such as how to grow in the digital world? And how do I make my core business lucrative in digital? We have thought about these challenges and we know from experience that minor adjustments to the existing ways are rarely beneficial. To enter the digital environment, and triumph, companies need to rethink their business models and the entire value network.
Digital commerce is too often driven by IT. We believe all sales should support each other and be driven by the customer whether carried out in real life or digital. The differentiation is made in customer experience. Organizations generate value only from the interactions between a customer and the company. This is why we focus on creating a successful customer experience within the entire company, which typically yields positive results in turnover quickly.
We can help you set up a new webstore or digital sales channel. We have an established track record in both B2B and B2C sales for which we have build successful sales channels in our customers’ platforms, regardless of the service provider. Our actions are always based on the customer’s business case, whether it is setting up a webstore or a sales channel. We are also able consult on establishing an operating model for existing webstores.
We believe that marketing and sales should be a joint effort. Marketing is not an add-on, it’s persistent work in the core of digital sales. Digital marketers should be working right there with the team developing digital sales. The key is to make digital marketing part of the operative day to day actions. Through digital marketing we help our clients get and retain the best possible customers for their digital commerce.
Using the Columbia Road Digital Commerce Canvas, you get a thoroughly holistic yet light kickstart for analysing, planning or redesigning your digital sales and customer acquisition in a 1 to 2 hour workshop.
With the help of this canvas you'll be able to, for example, map current challenges in digital commerce, set target state, do opportunity analysis, map responsibilities, and find out the most critical aspects of customer experience.
We believe in the lean philosophy. All our actions are carried out with the goal of adding value to the end customer. Our methods are agile, we are transparent in what we do and we communicate with our customers actively. We love to proceed quickly and iterate as we go.
Everyone needs tools to make things happen, but the tools should not drive business decisions.
You have chosen the best digital sales platform for your needs and we respect that. Our specialists will help you understand the actual business impact behind running a digital commerce business and bring out the best of your tools including Shopify, SAP Hybris, Magento, WooCommerce and IBM WebSphere.