Services | Columbia Road

Ecommerce

Portals, web services, mobile apps, online stores

Whether you're looking to enhance your current platform or start a new sales channel, we make ecommerce manageable, effective, and profitable. We don't just promise results; we collaborate closely, optimise processes, and help your investment deliver genuine value.

Strategic advisory
Implementation

Conversion-driven ecommerce website design
Continuous development and optimisation

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Columbia Road truly understood the complexities of our operations and helped us unlock the full potential of Shopify in a way that aligns with our growth. Their ability to connect business needs with technical execution made the entire process seamless and efficient.

Nita Salo, Sales Director at Almada Label

Customer Engagement

CRM, marketing automation, customer service & support, loyalty & retention, growth marketing

From reach to loyalty and retention: We help you build connected journeys that feel personal and perform commercially.

True engagement isn't about sending an email or running one campaign. It's a two-way street across the entire customer journey, where your brand listens, responds, and delivers value at every step. Ultimately, customer engagement is about turning passive interactions into active, commercially successful customer journeys.

Data-driven operations and experimentation
Personalised customer communication

High-performing martech stack
Strategy and customer journey design

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Columbia Road has enforced the growth mindset while producing excellent results. Columbia Road’s deep expertise in digital sales and data-driven growth have been crucial for the performance of our digital services. They have helped us find new opportunities to improve our customers’ online journeys as well as implement efficient, cross-functional, growth-oriented ways of working to keep everything running efficiently in the long run.

Maria Andersson, Head of Digital Development, Customer Service and Loyalty Solutions, Scandinavian Airlines

AI-powered sales

Customer data, AI agents, data pipelines, prompt engineering, analytics

AI isn't just a feature in sales – it completely transforms how companies sell.

Using data and AI, we build high-performing sales funnels and help teams adopt new habits for lasting transformation. Winning in commercial AI means deeply understanding five key areas: customers, sales & marketing processes, technology, data, and commercial value. We've been refining these since day one and are the only partner in the Nordics covering the whole vertical.

AI adoption and change management
AI agents implementation and training

AI-driven transformation for sales, marketing, and service
Optimised data infrastructure

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We had the opportunity to test AI agents in practice. They provided an interesting way to analyse ecommerce data using artificial intelligence and a lot of potential to greatly enhance data processing and support decision-making

Esko Janatuinen, Ecommerce Manager, Pääkaupunkiseudun Kierrätyskeskus

One team driving measurable growth

We bring together cross-functional teams of developers, designers, data, and martech experts to optimise the entire commercial customer journey, ensuring seamless execution from strategy to launch and beyond.

Hands-on implementation

Our commitment goes beyond high-level strategy. We are focused on implementing solutions, running concrete growth activities, and managing the daily sales operations to drive continuous value.

Data in our DNA

We believe data should be at the core of every digital commerce activity. Having the correct data, enough of it, and knowing how to use it effectively are principles we live by. Wherever you are in your data journey, we’ll help you make the most of it.

Ownership of your business goals

One of the things our clients value most is our genuine ownership of their goals. We treat them as if they were our own. When you work with us, you can expect full commitment to your needs, targets, and outcomes.