Map your inbound content
Inbound content refers to content that is tailored to the specific needs of the website visitor along their customer journey. The purpose is to provide the visitors with interesting, engaging and valuable content so that visitors are willing to give their contact information to the company in return for a ‘downloadable’.
Inbound content canvas helps you to successfully build both your lead and customer base as well as nurture existing customers towards repeat and higher value purchases, and advocacy.
The inbound content canvas helps you map:
- Content types per customer stage
- Content goals
- Channels of sharing
- Key performance indicators (KPIs)
- Required analytics tracking
- Nurturing activities
- Required resources