Webinar: Customer insights into action with AI

From intelligence to revenue: activating AI-driven engagement

Discover how AI helps you understand customers, communicate better, and drive growth with personalised experiences.

On-demand | 30-minute webinar

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Learn to elevate your customer engagement with AI

AI offers incredible opportunities to create meaningful customer connections when used strategically.

In this 30-minute session, we’ll walk you through how to go from raw data to real results:

Identifying insights that matter
Applying those insights through clear segmentation and personalised messaging
Using automation tools that boost both customer satisfaction and business performance

Who should attend?

This session is ideal for professionals looking to harness AI for better customer engagement and business results, including:

CMOs and Marketing Directors seeking to turn customer data into growth opportunities
CRM and Marketing Automation Specialists aiming to activate data through personalisation
Sales and Growth Managers focused on improving conversions through smarter engagement
Digital Strategists and CX Leads looking to connect insights with impactful customer experiences

Watch the webinar to discover:

How to transform customer data into actionable insights that fuel smarter decision-making
How to turn insights into effective segmentation and personalisation that actually drive results
Real-world examples of how we’ve helped our clients bring AI-powered engagement to life, including a live demo of a customer insights agent in action

Meet the speakers

Mikaela Stjernström

Managing Marketing Technology Consultant

Mikaela is a seasoned marketing automation professional with a proven track record of helping clients harness automation to optimise their customer journeys, improve conversions, and boost retention. Her passion lies in bridging strategy and technology to create meaningful, data-driven customer experiences.

Juha Saarinen

Principal Data Consultant

Juha started as an IT consultant before moving into leadership roles in major Finnish ecommerce companies. He helped one of Finland’s largest ecommerce operators automate customer engagement using data, AI, and experimentation. In 2024, he was recognised as 'Vuoden datakuiskaaja' by the Digital Commerce Finland community.

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