Digital Commerce Forum 2025

Helsinki | November 14th | 12:00-17:00 (EET)

This is not another future talk. This is where top commercial teams show how they are winning right now.

Commercial advantage belongs to those who move with insight, not instinct.

Columbia Road’s Digital Commerce Forum 2025 brings together Nordic’s top commercial leaders to uncover how AI and data are driving measurable results today, not in some distant future. This is not a glimpse into what might be possible. It’s a behind-the-scenes look at what is already working in companies that choose to move fast and think smart.

The cases shared on stage go beyond ideas. They show how digital sales can become sharper, smarter, and more scalable. Each story showcases teams that aren’t simply responding to change but shaping it with real impact on growth, profitability and commercial strategy.

This is your opportunity to learn from those pushing boundaries and setting a new pace.

What to expect:

Live demos
Practical examples
Conversations that challenge conventional thinking.

Come for the inspiration, stay for the insight and leave ready to lead.

Meet the speakers

Anca Iordanescu

VP Engineering, Stores of the future, IKEA

Anca is a renowned technology leader with a PhD in Computer Science, known for driving innovation across various industries. As the founder of the WomenInTech Alliance and AI Society, she advances women in technology through mentorship and AI literacy. Currently, as VP of Engineering for the Store of the Future at IKEA, Anca shapes the future of retail technology. Her contributions to the tech field have earned her prestigious awards, and she is a respected keynote speaker recognised for her insights and thought leadership.

Timothy Lange

Member Engagement Marketing Lead, Vinted

Tim Lange, CRM Lead at Vinted, brings over 10 years of experience in CRM strategy and execution. At Vinted, he leads the CRM team’s messaging as the company transitions from a fashion resale platform to a multi-category marketplace and continues its expansion across Europe. His focus is on driving engagement, personalisation, and improving the Vinted experience for millions of members.

Announcing soon

November 14th live in Helsinki

Hear insights from

Where you'll find us

The event is held at the heart of Helsinki at Amanda in Eteläesplanadi 8. We start the program at 12.00 and continue until 17.00. Join us for afterworks at the Columbia Road office after the forum.

Open map

Meet the hosts

Niina Reponen

Managing Consultant, Digital Commerce & Growth, Columbia Road

Armed with over a decade of international experience, Niina has fostered a successful career focused on data utilisation to drive business growth and digital transformation. Her extensive expertise in the digital landscape is complemented by her proficiency in customer data, conversion optimisation, and the creation of seamless digital customer experiences. Niina has led the global marketing team for Vaisala and served as their global ecommerce manager. Her educational background is from Aalto University and Harvard University, where she has also guest lectured.

Viljo Valovirta

Managing Consultant, Digital Sales & Growth, Columbia Road

Viljo is an experienced digital business and marketing professional with 15 years of experience in digital sales and services. He has successfully led marketing and cross-functional teams in complex environments, demonstrating a data and business-oriented approach backed by tangible results. Viljo's background includes working in major Finnish listed companies such as Mandatum and OP, where he led their marketing development functions and drove customer-focused growth.

Register now

Digital Commerce Forum 2025 is free to attend for commercial decision-makers from medium and large-sized companies shaping the future of digital commerce.

Glimpses from past events

Digital Commerce Forum 2024

Our previous live events, Growth Forum Finland and Digital Commerce Forums in 2023 and 2024 gained huge traction around the Nordics with high-profile speakers, such as Tiina Alahuhta-Kasko, the CEO of Marimekko, Sean Ellis, the Inventor of Growth Hacking and Nick Masca, the Head of Data Science at Mark & Spencer.