Why to map buyer personas?
Personas have a crucial role to play in the increasingly important discipline of customer journey mapping. Personas and journey maps together help shift companies’ focus from inside-out to outside-in. Personas describe in detail who your key customers are and why they feel the ways they do.
Personas are the starting point for a successful customer journey map. A customer journey explains what happens along the way, to whom, and how it happens – which is why you need to know who is embarking on the journey.
The Buyer Persona Canvas helps you to focus your efforts on your key customer groups