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Download free Inbound Content Canvas

Map out your content funnel with this easy-to-use template.

Inbound content refers to content that is tailored to the specific needs of the website visitor along their customer journey. The purpose is to provide the visitors interesting, engaging and valuable content on a certain landing page, so that visitors are willing to give their contact information to the company in return for a ‘downloadable’, such as a PDF, video, audio recording. It should aim at a win-win situation, where both the visitor and the company benefit from the provided content.

Inbound content canvas helps you to successfully build both your lead and customer base as well as nurture existing customers towards repeat and higher value purchases, and advocacy.

The inbound content approach allows for the mapping of:

  • Content types per customer stage
  • Content goals
  • Channels of sharing
  • Key performance indicators (KPIs)
  • Required analytics & tracking
  • Nurturing activities
  • Required resources

By downloading this canvas you'll get an empty template for you to fill in with your business' inbound content.

-> An empty template for you to map your inbound content
-> A guided example of one company's inbound content funnel

 

Sounds great, let's plan that content!