The Growth Hacker's Handbook - Salesforce edition!
The definitive guide of growth hacking for everyone working with Salesforce.
- Make the most out of your current or future investment into Salesforce
- The overlooked and misunderstood: customer-centricity and customer lifetime value
- A three-step CLV focused channel strategy
- Three growth hacking business cases for B2B context
- How to create a digital age B2B buying experience
- Growth hacking with Salesforce
The digitalisation of sales is not about building tools and solutions but rather it should be about building a profitable and growing digital business.
At the same time, we need technology to enable growth. Platforms like Salesforce which are geared toward customer experience and engagement are tools that fit the growth initiatives perfectly.