The Digital Sales Handbook for leaders in IT
Sharing a common understanding of the buyer journey between functions allows IT to choose and combine technology solutions more efficiently to create concrete sales impact.
The Handbook, is a crystallisation of the key themes leaders in IT need to understand in 2021 to push their digital-enabled sales forward.
The book talks about the sales focus in IT. We also discuss whether you should choose custom and out-of-the-box solutions, or something in between.
The handbook also covers topics on full-cycle DevOps, shared targets, road mapping and collaboration models between functions as well as cross-functional sales funnel.
You can also read interviews from companies such as Stora Enso, Scandinavian Airlines and Tiger of Sweden.