Digital Sales Efficiency and Win-back Strategies
Digital sales efficiency
Report by Columbia Road
We conducted research with Nordic sales and marketing leaders from different industries to get a better understanding of how the role of digital sales and marketing is going to change after due to the market downturn and what the future holds.
- 12 deep-dive interviews
- Online survey with 88 digital sales and marketing decision-makers
- Consumer internet omnibus survey with 1051 adults
Some key findings:
55% of consumers have bought online products and services that they had not bought online before.
41% of companies stated that there has been an increase in digital sales.
“This is the new normal”: Based on all in-depth interviews and numerous comments, the respondents strongly feel that new ways of selling and marketing are here to stay.
Momentum: The changed situation has provided significant momentum and push towards digital ways of selling and marketing.