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The Digital Sales Transformation Handbook

Sales are going through a massive transformation. 

In this book we discuss how that change will affect companies on organisational and structural level, what it means for customer experience, how ways-of-working and culture needs to adapt, and what future technologies need to be considered, amongst other key themes. 

Some examples of the book's topics:
  • All sales are going digital: B2B, B2C or D2C - this is for you

  • Digital revenue streams: make sure you optimise your sales 
  • A framework for transforming digital sales: the three levels of transformation
  • Customer centricity and customer lifetime value: not all customers are equal
  • AI, automation and data science: the future of sales is efficient and effective
Plus interviews with industry experts such as:
  • Marta Dalton, the eCommerce Director for Unilever and Coca-Cola previously
  • Antti Kleemola, the CDO of Finnish Railways
  • Risto Siilasmaa, the Founder of F-Secure

 

Download the handbook