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Ram Sankar joins Columbia Road

The Data Handbook

How to use data to improve your customer journey and get better business outcomes in digital sales. Interviews, use cases, and deep-dives.

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Patricia Åkerman

Business development

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ram-profile.jpgOur design team just got ramped up a notch – Ram Sankar joins us from one of the hottest startups in Finland, Smartly.io. He’s a graphic designer by education and a brand god by nature. He’s been classically trained in India, but got inspired by a Bloomberg article about Aalto’s IDBM program and decided to study for his Master’s in Finland. Which is quite fitting for a guy who’s resume reads building apps for legacy Nokia phones.


Ram is one those people who is naturally interested in everything that surrounds him. He’s a magician of a designer, both in graphic and user interface. He’ll take product images, build apps or create animations if need be. Ram boasts a vast experience in building great brands, such as Finnish startup pets Blaast and Epic Foods.


“After working in startups for some time I got interested in how labor heavy services could also be digitalized and how e-commerce can be introduced to big B2B players. I personally buy everything online and wanted to become part of the change that’s now happening in the field. I strongly believe that all items can and will become e-commerce items, supported by showrooms with a curated set of products,“ Ram muses.


“Ram is one the staple design strategist in the startup scene and we wanted to leverage that knowledge of building a brand and constant design development for our customers. It’s crucial our consultants and designers have a deep understanding of the laws of business and Ram certainly delivers in having a strategic view on design. We’re also quite happy that he’s familiar with front-end coding,“ says Sampo Hämäläinen, Founding Partner of Columbia Road.


Ram likes to spend his free time immersed in arts and culture. He has hundreds of books and is interested in all things beautiful and directs that energy into creating visual art and curating a personal set of artfully designed clothes and interior design items. One could claim that for Ram e-commerce is a hobby turned into a career, as he loves to test and evaluate different online stores and products as much at and off work.

The Data Handbook

How to use data to improve your customer journey and get better business outcomes in digital sales. Interviews, use cases, and deep-dives.

Get the book