Meet the speakers
Tom Betts
Chief Data and AI Officer, Ex Kingfisher, Financial Times
Tom Betts is a global leader in applying data and AI to drive commercial growth and business transformation. Most recently, he served as Group Data Director at Kingfisher Plc, one of Europe's largest retailers, and the leader in hardware and renovation. At Kingfisher, Tom led the development of a comprehensive data strategy, fueling customer-centric digital growth, and implementing AI, machine learning, and analytics solutions at scale. Prior to this, Tom played a crucial role in the digital transformation of the Financial Times, serving as their Chief Data Officer and board member.
Annika Nordbo
Head of eCommerce Data and Analytics, SOK
Annika is the Head of eCommerce Data and Analytics for the three Finlands' leading ecommerce stores at SOK: s-kaupat.fi, sokos.fi, and prisma.fi. At SOK, Annika has established a new data and analytics team to accelerate the massive growth of SOK's ecommerce, covering the entire supply chain from warehouses to customer delivery and feedback. Prior to SOK, Annika led data and analytics teams in large Finnish companies, such as VR and Finnair, transforming them from data-aware to data-driven. She also has a research background and holds a PhD from the University of Helsinki.
Samuli Salmela
Head of Digital Transformation, DB Schenker Europe
Samuli is the Head of Digital Transformation for the European region at DB Schenker and previously served as the CIO for DB Schenker Finland. At Schenker, he has, among other things, led a full transformation of customer service, including a European-wide implementation of generative AI-enabled automation that resulted in significant efficiency gains. Samuli also leads the digitalisation group for Palta, the Service Sector Employers' Association, and volunteers as a Senior Mentor in the Helsinki Incubators Nexus program at the University of Helsinki.
Juha Saarinen
Principal of Data, Columbia Road
Juha Saarinen began his career as an IT consultant, developing custom software solutions for clients. After a successful consulting career, Juha took on leadership roles in major Finnish ecommerce companies and he, for example, automated customer engagement for one of Finland's largest ecommerce operators using customer data, AI capabilities, and experimentation methods. In 2024, he was honoured with the 'Vuoden datakuiskaaja' award by the Digital Commerce Finland community. Now, after nearly a decade, Juha has returned to consulting and works as a Principal of Data at Columbia Road.
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