The Digital Sales Transformation Handbook
As sales are going through a massive transformation, it is important to understand what is changing to be able to adapt.
In this book we discuss how that change will affect companies on organisational and structural level, what it means for customer experience, how ways-of-working and culture needs to adapt, and what future technologies need to be considered, amongst other key themes.
The book covers topics such as digital revenue streams, AI, automation and data science as well as a framework for digital sales transformation. We will also discuss how all sales in B2B, B2C and D2C are going digital.
You can also read interviews from companies such as Unilever, Finnish Railways and F-Secure.