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Data and analytics

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We help our clients get direct impact in the customer interface by utilising data better.

Our data services

Best-of-class customer experience through data


Data activation

Create more value and sales impact through data-driven personalisation, pricing, and targeting.


Platforms and pipelines

Create seamless customer journeys through aggregating data from different sources to data platforms that have the functionalities for superb customer experience. 


Data-driven services and ecosystems

Create data services and infrastructure that support sales and marketing operations. Organise, process, and store customer data, and identify and implement new business opportunities related to data.


Data-driven processes

Create internal efficiency by optimising and automating digital commerce workflows.

Data driven growth

Analytics and insight

Lead and operate sales and marketing better with data.

It’s been a pleasure to work with the great Columbia Road team to develop sustainable solutions for our growth both today and in the future. Their insights and support have been pivotal as we’re now able to use our data to drive real business impact.

Tuomo Räsänen, CEO, Bo LKV


Platforms and technologies that help you grow

Based on your business case and goals, we help you to make the best technology choice. Often the most efficient way is to build upon the existing stack and get immediate business benefits. Sometimes it makes more sense to build a custom solution or choose a microservice approach. Our developers are well-versed business people who will only push for business impact, never for a specific technology. 




— Salesforce
— Shopify Plus
— HubSpot
— WordPress
— Dynamics 365
— Commercetools
— Spryker
— Adobe
— SAP Hybris
— Magento
— BigCommerce
— Contentful
— WooCommerce
— Segment
— Google Marketing Platform
— Bloomreach

Cloud and DevOps

— Amazon Web Services
— Azure
— Google Cloud
— Heroku
— Docker
— Kubernetes
— Terraform


— React and React Native
— Vue.js
— Next.js
— TypeScript
— Ruby on Rails
— Go
— Scala
— Swift
— .NET 
— Python
— R
— C, C#, C++
— Java
— Android
— iOS

Data and analytics

— Power BI
— Azure Synapse 
— Matomo
Piwik PRO 
— Firebase
— Google Data and Analytics tools
— Qliksense
— Tableau
— Optimizely
— Visual Website Optimizer
— Ahrefs
— Screaming frog

Ways of working

We energise your digital sales 

You'll find that working with us is like working with no other company.

We work hands-on in cross-functional teams, who take ownership of your business goals. Data is in our DNA and we always deliver results

We are about impact. 


Always measurable results

Digital sales should be all about impact: growth in conversions, growth in customers, growth in conversions. We want to deliver value to our clients right from the beginning.



Our approach is always based on putting together a cross-functional team that can work on all aspect of digital commerce. Teams of developers, designers, martech and data consultants work on the entire customer journey testing, optimising, and delivering concrete results.



Not only do we have the competencies to guide you in your digital commerce strategy, tool selection, architecture mapping and other high-level decisions but we are focused on implementing solutions and running daily sales operations.


Ownership of business goals

One of the areas we get most praise from is taking real ownership of our clients' goals and treating them like our own. When you work with us, we are 100% committed to your needs, targets, and desired outcomes.


Data in our DNA

We believe data should be the foundation all digital commerce activities are based on. Having the right kind of data, having enough of data, and knowing how to utilise data are the principles we live by. It's ok if you don't have everything in place yet, we can help you get there.

The Data Handbook

How to use data to improve your customer journey and get better business outcomes in digital sales. Interviews, use cases, and deep-dives.

Get the book

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