Strategy, architecture, and design

Advisory

By working with us, you get advisory on strategic decisions regarding digital sales vision, architectures, and operating models. With actionable roadmaps, always. 

Strategy

Through advising and running the digital sales operations of dozens of companies we have the knowledge to help you be bold with your digital commerce strategy and adapt best practices. 

Commercial IT architecture

How IT solutions should be orchestrated to enable better sales, marketing, and commercial customer engagement.

Service design

We design services that result in solid business results and create smooth customer journeys that put your organisations' capabilities into best use.

Customer experience

Build seamless commercial customer journeys by bringing together all the stakeholders, customer touchpoints, and functions that impact the buying experience.

The right strategy for you

We take a modular view to business, business-IT, and digital commerce. Before taking on engagements, we make sure we're discussing on the right level of abstraction.

Commercial IT strategy defines how IT can contribute to the commercial success. The aim is to align how you can digitally enable better sales, marketing, and customer engagement.

Digital Commerce strategy

The business counterpart for commercial IT is Digital Commerce strategy, the planning of which should go hand-in-hand with the IT strategies. This and many sub-strategies focus on the business side of digital commerce.

From boardrooms to real life

The big picture thinking manifests itself in user interfaces, services and other touchpoints where the customer interacts with your brand.

In many cases, our clients choose to continue working with the same designers from the strategy all the way to the go-live.

Design methods

We navigate across the whole problem space: designing on the relationship level, journey level, and interaction level. After figuring out what to design and for whom, we iterate and test until we know it works. Our process combines two worlds: creative and analytical.

We use and share a toolbox of canvases and how-to's for buyer personas, customer journey maps, service blueprints and other elements of digital commerce.